Why Is Google Ads A Viable Option?
Suppose you’re an advertiser who wants to start capitalizing on the Google search results and quickly gain the attention of your target audience. In that case, signing up to use Google Ads is the best possible option.
What is Google Ads?
Google Ads is Google’s advertising program that allows you to create online ads to reach audiences interested in the products or services you offer. It’s pay-per-click advertising, i.e., you have to pay only when a visitor clicks your ad.
There are so many types of advertising methods under Google ads. It can be challenging to determine which method or medium is a good fit for your business based on your objectives. Below are the five reasons why Google ads are viable for your business.
7 Reasons Why Google Ads Is A Viable Option
1. Get massive reach
The search engine handles 2+ trillion searches per year. That’s equal to over 5 billion searches per day. Among those are individuals looking for solutions to problems that your business can provide. If they’ve ever used the computer or mobile, chances are they’ve Googled the answer to something. And if you can help your prospects find the answer, even with an ad, they will probably choose you over your competitor.
2. Harness intent
The most significant difference between the individuals you’re reaching with Google search ads and those you’re reaching with other forms of online advertising is their intent.
For example, users aren’t looking to be advertised on social media. They’re not looking for answers to the issues that torment their everyday lives. They’re looking for updates from friends, family, and brands that they like. And when you reach out to someone who doesn’t want to be advertised to, there’s a significant chance you get tuned out.
However, you’re not advertising to individuals who don’t want to be advertised on google’s search network. You’re reaching out to people who are searching for something specific, like the best ac service provider near me.
And when your ad appears, it helps people find the answer instead of disturbing their online browsing experience.
Some marketing experts even consider search ads a form of inbound marketing rather than outbound advertising because they help someone who has taken the first step to look for it. Using Ad, let prospects interested in your service come to you, then help them find solutions, and you’ll place yourself to earn their business when they’re ready to pull out their wallet.
3. Maintain complete control of your campaigns at all times
You used to jump hurdles and bust through thick red tape to run ad campaigns that reach as many people as Ads can. Beginning and ending those ad campaigns would take plenty of time and resources that could be better used elsewhere.
On the other hand, purchasing ad space with software — also known as “programmatic advertising” — is easy for even one sufficiently trained employee. With some teaching, they’ll be able to start and stop campaigns, reach the right people for the correct price, and do it promptly. That way, you can allot your resources and time to other pressing initiatives.
4. Bring any budget to the table.
Getting a click can cost some companies hundreds of dollars. Long-tail keywords reach more than $1,000 per click in certain industries.
But most of the keywords don’t cost so much. And even if they do, an edge to using Ads is that they can put restrictions on your daily budget, maximum bids, and more. That way, you can be assured that even if you’re not monitoring your campaigns daily, you’ll never spend more than you want to.
You can choose how much you want to spend each month and modify the budget based on the performance graph. When an ad performs extremely well, you can raise the ad spend to increase the desired results. It works in reversal to decrease ad spending on an underperforming ad. But you can also stop it immediately before losing another dime.
5. Get faster results than with SEO
Search engine optimization still plays a significant role in the success of many modern businesses. The posts and pages on page one aren’t just well-written with carefully researched keywords; they’re also on sites that have gathered many backlinks over time.
It can take years before you see one of your pages in the first position for a broad keyword search term. Some businesses may never see it even after many efforts because of sheer competition.
6. It’s a flexible marketing platform.
Anyone who uses Google Ads will tell you that it’s a highly flexible marketing platform. It’s appropriate for all kinds and sizes of organizations. You can turn internet traffic on and off using this system. It is also compatible with many other ad platforms and software systems.
You can easily customize ad campaigns to target specific types of users. For example, you can target people based on their location, their device, and the website they’re accessing (e.g., Google search, Google Maps, and YouTube).
You can also specify your budget for specific areas of a campaign. For example, you could set daily budgets and limits on the money you’re willing to spend on clicks for certain keywords.
7. You will learn more about your market.
It’s essential to get into the minds of your ideal customers. Understanding your audience makes it easier to deal with consumers and find out what they want.
However, this isn’t easy to do. Traditional methods, such as questionnaires, deliver limited results. But google ads give you essential data about your customers in keywords they’re using to find your product or service.
You can use this information to enhance your products and services and refine your marketing efforts to avoid wasting money advertising to people who are not interested in what you have to offer.
Many companies are turned off by the cost of advertising on Google Ads, mainly if they are unknown how this platform works. However, if you are wise about your digital marketing strategy, the rewards from Google Ads can be enormous. Get in touch with our certified google ads experts to get a free consultation.