Is PPC Worthwhile During the COVID-19 Crisis?

COVID-19 has affected people and businesses all over the world. No one was truly prepared for the health or economic challenges it brought. From airlines and restaurants to entertainment and law firms, the pandemic hit hard. Even big names like Facebook and Google were expected to lose over $44 billion in ad revenue in 2020, according to Variety magazine.

If your law firm has felt the impact, you might be thinking about cutting your Pay-Per-Click (PPC) ad spending. But is that the best move? Maybe not.

In this blog, we’ll break down why PPC might still be a smart investment—even during a crisis—and how Oamii can help your law firm make the most of it.

Should You Stop PPC Right Now?

The short answer: No, not necessarily.

While it’s true that people aren’t clicking on ads like they used to—and Google ad conversion rates dropped around 21% in March and April—PPC isn’t dead. The decline mainly hit industries like travel and restaurants. But other sectors, like healthcare, office supplies, and streaming services, actually saw better results with PPC.

So if you’re in an industry like law, there’s still an opportunity to get in front of potential clients—if you adjust your strategy.

Don’t Go Full Speed—Be Smart with Your PPC

Even though PPC still has value, the approach needs to change. You can’t run the same ads you were using before the pandemic and expect great results. Here are three things to keep in mind:

1. Be Flexible

In normal times, you'd gather a lot of data before making changes to your PPC campaigns. But now, things are moving fast. It’s more important to stay alert and adjust quickly.

Sometimes you'll try something and it won’t work—that’s okay. You’ll learn from it and try again. And sometimes, you’ll hit the mark perfectly.

2. Be Thoughtful

Right now, people are dealing with a lot. This is not the time for aggressive sales messages. As a lawyer, your services are still valuable, especially with new laws and changes happening every day.

Focus on offering helpful information and support. Show people you’re here to help, not just to sell.

3. Cut Costs Where It Makes Sense

Take a look at your old marketing campaigns. If some didn’t perform well before the pandemic, now’s the time to pause or cut them. Use that budget for updated, thoughtful PPC campaigns that match today’s market.

Oamii Can Help You Make PPC Work

At Oamii Marketing, we focus on digital marketing for law firms. Even during the pandemic, our team is working at full speed to support businesses like yours.

We help build powerful marketing campaigns that are affordable, effective, and tailored to your firm. We understand how the legal industry works, and we use that knowledge to get you real results.

Ready to Get Started?

If you want to get more from your PPC budget and grow your law firm’s reach, Oamii is here for you.

We’re based in West Palm Beach and offer digital marketing services designed especially for law firms. Contact us today to get started!

📞 Call us at 561-228-4111 or
📩 Fill out our online contact form

Let Oamii Marketing help you stay visible—even during tough times.