Free Marketing Resources
The Home Services White Paper
This white paper is a comprehensive resource created to help home service business owners build a high-performing digital marketing strategy. The guide covers a wide range of topics, including website optimization, mobile-first design, conversion tracking, SEO, AEO, GEO, paid advertising, marketing automation, and AI-driven tools. It emphasizes the importance of creating a connected and measurable marketing system rather than relying on fragmented tactics. The playbook provides actionable insights and practical frameworks that enable service providers to increase visibility, generate qualified leads, and convert those leads into long-term customers. By combining organic authority, paid ad performance, and automated follow-up systems, businesses are equipped to scale sustainably and adapt to evolving consumer behaviors.
The Home Services Workbook
This workbook is a practical companion to the Playbook, offering actionable checklists and step-by-step tasks to help home service businesses implement a comprehensive digital marketing strategy. It guides business owners through essential areas such as defining marketing goals, auditing their current ecosystem, assigning ownership, optimizing websites, improving visibility on Google Maps, and executing SEO, AEO, and GEO strategies. The workbook also addresses paid advertising, marketing automation, and the application of AI tools like ChatArm for customer engagement. Designed for real-world use, it transforms strategic concepts into clear, trackable actions to drive lead generation, improve conversion, and support sustainable business growth in a competitive, AI-driven marketplace.
Marketing Checklist
This checklist is designed to help home services business owners take control of their digital marketing assets. It outlines all the critical access points such as website logins, domain registrars, Google accounts, social media platforms, CRM systems, and digital content libraries, ensuring nothing is overlooked. The checklist helps businesses organize and secure their online presence, protect sensitive data, and streamline collaboration with any current or future marketing provider. From gaining admin access across tools to storing creative assets and campaign history, this checklist empowers business owners to make smarter decisions and maintain operational continuity. It’s a practical step toward building a more secure, scalable, and efficient digital marketing operation.
Meet The Author
Dr. AJ Ahmed, President and CEO of Oamii Marketing, is a seasoned industry leader with over 25 years of experience managing complex projects for private and public sector clients. Recognized as an expert in the home services industry, he has helped hundreds of home services companies achieve sustainable growth through practical, results-driven strategies in website design, digital marketing, software development, CRM integration, workflow automation, and reputation management. Dr. Ahmed holds a Doctorate of Business Administration, an MBA with executive training from Harvard Business School, a Bachelor of Science in Project Management, and an Electronics Engineering degree. He is also a certified Project Management Professional (PMP) and Agile Scrum Master, combining academic credentials with real-world expertise to deliver training rooted in proven industry practices.
Dr. AJ Ahmed
President & CEO
Oamii Marketing
Key Topics Covered
- How to establish a strong organic presence through advanced Search Engine Optimization (SEO), including on-page, technical, and off-page strategies tailored for local service businesses.
- How to optimize content for AI-powered platforms using Answer Engine Optimization (AEO) to increase visibility in voice search and generative search tools.
- How to position your business for AI-driven recommendations through Generative Engine Optimization (GEO), ensuring your digital footprint is structured for platforms like ChatGPT, Perplexity, and Bing Copilot.
- How to build and manage paid advertising campaigns across platforms like Google Ads, Local Service Ads, and social media to generate high-quality leads efficiently.
- How to structure campaigns for predictable lead flow by aligning keywords, ad groups, landing pages, and tracking systems.
- How to automate lead follow-up workflows using AI chat, SMS automation, email sequences, and voice assistants to maximize conversion rates.
- How to improve website conversion performance through best practices in layout, content structure, speed optimization, mobile responsiveness, and trust-building elements.
- How to use reviews and reputation management to strengthen authority, build consumer trust, and improve your performance across both traditional and AI-based search platforms.
- How to measure performance across all channels using analytics tools, conversion tracking, and voice-search simulations to inform strategic adjustments.
- How to create a future-ready digital marketing strategy that integrates SEO, AEO, GEO, paid media, and automation into a cohesive and scalable growth system.
