10 Tricks to Increase Your Engagement on Social Media

Did you know that the average person spends 2 hours and 24 minutes on social media each day? That’s a lot of time to scroll, like, comment, and share! If you're a business or a personal brand, this means you have a huge opportunity to connect with people—if you know how to do it right. That’s where social media engagement comes in.

If you want to grow your audience, get more likes, shares, and comments, and build stronger relationships online, then it’s time to learn how to increase social media engagement. Below are 10 simple but powerful tricks to help you do just that.

1. Ask Questions to Start Conversations

People love to share their opinions. So, give them a reason to do it! Ask fun or thoughtful questions like:

• “What’s one thing you can’t live without?”
  
  
• “Would you rather work from the beach or a mountain cabin?”
  
  

Asking questions in your captions or stories helps you start conversations, which leads to more comments and shares.

2. Use Eye-Catching Images and Videos

Visuals are everything on social media. According to research, posts with images get 2.3 times more engagement than those without. Use high-quality photos, short videos, or even behind-the-scenes clips. People are more likely to stop scrolling if your content catches their eye.

3. Post When Your Audience Is Most Active

Timing matters. If you post when your followers are online, they’re more likely to see and interact with your content.

Use platform insights (like Instagram or Facebook analytics) to find the best times to post. For most platforms, the best times are usually:

• Morning (8–10 AM).
  
  
• Evening (6–9 PM).
  
  

Try different times and see what works best for you!

4. Use Polls, Quizzes, and Stickers in Stories

Interactive tools like polls, emoji sliders, and quizzes are fun and super engaging. Instagram and Facebook Stories have these built in, and they’re easy to use.

These tools invite users to tap, answer, or vote—boosting your social media engagement quickly and easily.

5. Write Captions That Tell a Story

Don’t just post a photo and say, “Look at this.” Give your audience a reason to care.

Share a short story, a personal thought, or something funny that relates to the image.

This builds a deeper connection and encourages followers to comment or share.

6. Respond to Comments and DMs

Engagement goes both ways. If someone takes the time to comment or message you, reply to them!

This shows that you value your audience and helps build trust. The more you engage, the more likely they are to keep interacting with your future posts.

7. Use Relevant Hashtags

Hashtags help people find your content. But don’t use too many or random ones. Use relevant and specific hashtags that relate to your post and audience.

Examples:

• #SocialMediaTips.
  
  
• #IncreaseEngagement.
  
  
• #ContentMarketing.
  
  

Using the right hashtags increases visibility, which means more likes, comments, and follows.

8. Collaborate with Other Creators or Brands

Teaming up with others is a great way to grow. You can co-host a live session, do a story takeover, or simply tag each other in posts.

This helps you reach new followers and builds credibility. People trust recommendations from others they already follow.

9. Use Call-to-Actions (CTAs)

Want more likes or shares? Ask for them! A simple call-to-action (CTA) like:

• “Double tap if you agree”.
  
  
• “Tag a friend who needs to see this”.

• “Save this post for later”.
  
  

CTAs tell people what to do next and can boost social media engagement by guiding their actions.

10. Be Consistent and Show Your Personality

People follow accounts they feel connected to. Don’t be afraid to show your face, your values, or your sense of humor.

Post regularly so followers don’t forget about you. Whether it’s 3 times a week or daily—just keep showing up with value, personality, and purpose.

Final Thoughts: Make It About Them, Not You

One of the biggest mistakes people make is only posting about themselves. Flip the script. Think:

• “How does this help or entertain my audience?”
  
  
• “What would they want to see or share?”
  
  

The more you focus on your audience’s needs and interests, the more your social media content will connect—and the more your social media engagement will grow.

Start boosting your social media engagement with Oamii today—try one tip and see what happens!

FAQs About Social Media Engagement