“How does it know?”  Have you found yourself asking that question when you are browsing on the web, and an advertisement appears that speaks directly to your interests?  It is becoming more and more common, and it is the result of a digital marketing trend called “Contextual Targeting.”

With customers spending more and more time on digital platforms, creating a personalized experience is the way to capture someone’s attention

“Alexa, play some slow jazz . . .”

Sound familiar?  Amazon’s conversational user interface – the Amazon Echo – allows us to use a digital device, named “Alexa,” by simply speaking, and Alexa will respond by voice as long as we are within Alexa’s digital earshot.  It is an amazing tool that presages what the world is going to be like in the future, where we can simply take care of things through voice commands.

As they say – “the number don’t lie.”  So, what do the numbers tell us about the power of video in a company’s digital marketing strategy?

What does the customer want when he or she is navigating your website?  What is the customer’s end-goal?  How does the customer feel during the website visit?  Those are all incredibly important questions to answer in order to truly develop a website and digital marketing strategy that will optimize your conversion rate.

Oamii is a Florida digital marketing company that is not only on top of the latest trends, but also can see the next trends coming on the horizon.  As a premier digital marketing agency in South Florida, Oamii makes sure to concern itself with what social media strategies will work best for its clients.

When it comes to digital marketing there are countless strategies and tactics that can be used. PPC advertising, SEO, SEM, SMM, Email marketing, and the list goes on. Different strategies work better for certain businesses. But one thing that is undeniable, your business needs a social media presence.