As a lawyer, your communication skills are excellent, but does that translate to the ever-changing world of social media? If you’re wondering if marketing on social media will work for your law firm, keep reading. We’ll discuss the benefits of social media for law firms and how to start using social media for business.

If you have a small law firm, creating a marketing strategy that produces an efficient return on investment can be unnerving. You’ve got different challenges than your larger law firm counterparts. With a smaller budget, you have to make sure you get the most bang for your marketing buck. 

We’ve talked a lot about the ideal customer/client journey on our blog, so we wanted to dedicate this post to explaining the marketing concept and why we write about it so much. When did marketing become so Homeric, right? Just like Odysseus, your target audience experiences an epic journey on the way to becoming your client.

SEO or search engine optimization has been a hot topic for the legal industry for over a decade now, and with good reason. According to the National Law Review, 96 percent of people research their legal issues online before hiring an attorney. This is why blogging about legal issues is a good idea– not only is it the content your prospective clients are looking for, it’s also a great way to increase your online visibility via search engine results ranking (SEO). 

In the fast-paced, always-live world of 2021, your website is essential. In fact, it should be akin to your best, most loyal, always-on-brand, 24/7 employee. It’s an advocate for you and your law firm and an always-accessible hub of information for your current and prospective clients.

Do I have the manpower to have someone available to chat online? Is the chatbox going to be too intrusive for website visitors? Will I get any real client leads from Live Chat on the firm’s site?

The primary component that you need to make sure that your law firm’s site can be found by potential clients running a search on Google or another search engine is SEO – Search Engine Optimization. 

You’ve finally done it. You have created a bang-up marketing plan for your law firm in the new year. You are, as they say, ready and raring to go. It’s possible that the first few days of the plan go as you’d hoped. Maybe you even get to week two.