The question of whether you need to engage with a professional digital marketing agency or do the digital marketing yourself comes down to the age-old conflict in any business – time vs. money. Not surprisingly, the “time vs. money” dichotomy is where the rubber meets the road with regard to digital marketing. There is really no way around it.
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The hardest part of starting up is starting out.
How is Law Firm Marketing Like a “Long Hello?”
We’re all a little impatient, right? Ever since we were children, the notion of delayed gratification has always been a tough challenge. In fact, one could argue that our entire culture – certainly American culture – is centered on getting what we want, exactly when we want it. And, technology, of course, has been instrumental in achieving that goal.
How Can You Cure Your Fear of Video Marketing?
Virtually all of us feel the same way – we hate the sound of our own voice on tape, and we hate to see ourselves on video. Don’t worry, you’re not alone. It is a natural, normal reaction. Unless you are a famous movie star, chances are that you probably don’t like seeing a video of yourself.
5 Ways to Market Your Law Firm In this Latest Phase of the Pandemic
It is not surprising to recognize that the nature and tone of law firm marketing was far different before the coronavirus pandemic hit. Then, in the early stages of the pandemic, the country was more-or-less in triage mode, just trying to keep its footing and survive with the economy in free fall.
HOT Tip: Be One of the First to Market Your Law Firm with Google Local Services Ads
This is big news! Google has just released its Local Services Ads to attorneys nationwide.
Three Benefits and Three Approaches to Video Marketing for Your Firm
Video marketing is the best-kept secret in the law firm’s marketing world. There are so many advantages to it that it is surprising more lawyers don’t do it. Mind you, a lot of law firms are jumping on the bandwagon by putting videos up on their firm websites, but it is still one of the tools firms use the least in their digital marketing.
Paid Search Marketing vs. SEO: Which to Choose?
It is no surprise that the first place most people look when they want a product, service, answer to a trivia question, or anything they are curious about, they turn to Google. Yes, Bing as a search engine is making some inroads in Google’s dominance. But, let’s be honest, Google is where almost everyone goes. That is Main Street, USA when it comes to marketing anything from lawnmowers to legal services.
You Have a Reputation to Protect: Law Firm Reputation Management 101
When you are looking for help from a professional, you normally ask for word-of-mouth referrals first, right? Of course, we all feel more comfortable with someone providing a service if we know that a friend whom we trust has already worked with, and has had a good experience with, the person. That is only natural.
What is Your Social Media Marketing Plan?
Did you know that 96 percent of respondents to an Attorney at Work survey report that they use social media, 70 percent report that they use social media as part of their overall marketing strategy, and 84 percent say that they are on LinkedIn?
To Bing or Not to Bing? That is the Law Firm Marketing Question.
Do you use Bing to search for things on the internet, or, do you use Google as your go-to search engine? Most likely, you use Google. If that is true, then you are probably asking yourself – why would I even consider advertising my law firm on Bing?