Like many other brick & mortar businesses, it has become imperative for legal businesses as well to transform themselves digitally because of the ongoing COVID-19 pandemic. Many firms have adapted to work remotely and use video conferences to manage clients and cases.

Starting a solo law firm may be the best decision you will ever make. Being in charge of your career and not being accountable to other people will increase your chances of success as an attorney. However, law schools only teach you

Remember “Better Call Saul?” How Saul Goodman was advertising himself on TV to get more clients and still could not land any. Yes, Walter White was an exception. But still, he ended up in the bakery after leaving the lawyer position.

As a law firm, have you ever paid attention to your positioning? Probably quite a few of you must be thinking, “Positioning” what is that? You are trained to provide legal advice and represent your clients in court, and you do a damn good job of that.

2021 is the best time for Law firms to start growing their audience on LinkedIn. It has 722 million users and is the most trusted social network in the USA. It’s not the largest social network like Facebook, but it’s an audience worth noticing with a specific business focus.

In this day and age, it’s inconceivable to imagine a business without a website. It’s no different for law firms. It is the foundation of all your online marketing efforts. Most of the lawyers already know its importance, but not everyone knows what that looks like.

In the internet age, it’s essential for all law firms, big and small, to require some level of marketing to achieve growth and sustainability. You’re missing out on potential new clients and the revenue that comes with them if you’re not marketing your legal services. 

Content marketing is considered the best way to engage customers and onboard new clients. Text-based content is considered the most popular form of content businesses use to promote their services through the internet. 

SEO was simple during the initial days of search engines. You would’ve ranked on the first page of Google if you stuffed your page with target keywords. But it’s not that simple today. Google now considers hundreds of factors to determine

If you’re a regular reader of our blog, you know that SEO is an essential marketing tool for your law firm. To be successful in the world of search engine strategy, you have to keep up with the ever-changing world of Google, et al.