market your firm

When Do You Have Time to Market Your Firm?

“The bad news is that time flies. The good news is that you’re the pilot.” 

That quote (attributed to author Michael Atlshuler) is both clever and very true.  Time is that precious resource that we cannot save or store, or keep for a rainy day.  It just keeps ticking, and our mission is to make the most of it.  

The problem is, if you are running a healthy legal practice, you have very little time for anything but servicing your clients’ cases.  While being busy is a good problem to have, there is a very good chance that you are probably constantly putting marketing and business development on the back burner.  We know it is true because so many lawyers have that very same problem.  

In our last article on ethics, we talked about the notion that lawyers should devote 20 to 25% of their time to marketing.  That can be hard to do, yet without letting the world know that you exist, your healthy legal practice could start looking not-so-healthy.  

So, in this article, we will talk about a few techniques that you can put in place to get back some of that lost time and put business development on the front burner, where it belongs.  If, after reading this article, you want more information on small law firm marketing, then we welcome you to reach out to Oamii, the premier internet marketing company in Florida.

We can help you market your firm so you can build your book of business.  Not only do we assist with website creation, SEO, PPC, and video marketing, but we are here to help you with all of your web design in West Palm Beach, Florida.  

We are up and running at full speed during the Covid-19 crisis.  So, we invite you to contact us for web design in West Palm Beach today.  Our Oamii premier internet marketing company in Florida can provide effective marketing services that are second to none, at a reasonable price point.  Contact us today by filling out our online contact form, or by calling us at 561-228-4111.

1. Start Proactive, Not Reactive

How many times has it happened where you planned to get one thing done during the day, and yet something that lands on your desk in the morning derails the rest of your day?

One way to avoid that “derailing” from happening on a regular basis is to begin your day by quickly sketching out your tasks for the day – noting which are “must do’s” and which are “should do, but not urgent.”  Then, as your day goes by, check back to make sure that you are on track to get the “must do’s” done.  

That is what is called being proactive with your day.  That is the opposite of reactive.  When it comes to being reactive, emails are the worst culprit.  The moment you wade into your emails, you will find that you get pulled in many directions and never get back to your plan.  So, with emails and other reactive demands, try prioritizing those demands (into one of three choices: (i) deal with quickly now, (ii) file away, or (iii) delegate) and then bring yourself back to your plan for the day.

2. Don’t Do Two Things at Once

Multitasking sounds great, but it really isn’t a thing.  Multitasking is simply going back and forth between multiple tasks.  The time going between one task and another actually is lost time because your brain needs to change gears each time the focus is shifted.

Thus, try keeping only one thing on your desk at a time.  This “uni-tasking” will likely mean more efficient use of time getting things done.

3. Avoid Perfection Paralysis and Delegate More

It is tough, but try to make sure that you do not obsess on getting something letter perfect if perfection provides only nominal benefit.  In other words, if B+ gets the job done, and A+ adds no real added value but takes twice as long, make a call as to whether “gets the job done,” is what is necessary.  

Finally, you can decrease time on client service by delegating to staff, so you can increase your time on client development.

By practicing some good time management tools, you will be able to free up some valuable time to market your practice digitally and otherwise.  

Oamii Can Save You Lots of Time You Would Otherwise Spend on Digital Marketing

Oamii is laser-focused on digital marketing for law firms.  Let us help you.  We dedicate ourselves to optimizing your legal web design to deliver quality content to bring in new business. We have the tools and the team to make sure that your brand, your webpage, and your firm are top-of-mind.

When you invest in marketing for your law firm, you want to work with an agency that brings your law firm the best results and understands the temperature of the marketplace.  You want to get the most out of your advertising budget and get the best return on investment.  

As a legal digital marketing company in West Palm Beach, Oamii provides quality products and services to our clients while keeping their best interests in mind, making use of the best legal marketing agency in West Palm Beach, Florida.  Our deliverables are always provided on schedule, budget, and scope.

Indeed, our company provides a comprehensive range of business marketing solutions that allow our clients to efficiently grow their businesses.  We stand behind our commitments by ensuring exceptional services, quality leadership, and technical expertise.  As a result, we have become a leader in the West Palm Beach digital marketing arena.  Furthermore, we also provide software engineering consulting services to both private and public sector clients.  These services include project management, software development, testing, quality assurance, and much more for desktop, mobile, and cloud applications. We help our clients align their software development life cycle with business goals while dramatically reducing development and maintenance costs.

You have a choice with your marketing dollars and resources. If you want to increase your marketing reach and want a company that focuses on SEO for law firms, then look to the help of an experienced, professional, legal marketing agency in West Palm Beach. Look no further than Oamii to crack the code on how to improve your marketing game. We welcome you to contact us at Oamii to help you market your firm and build your book of business. Please fill out our online contact form, or call us at 561-228-4111 today.