Legal Digital Marketing Trends for 2019
Ideas, products, business cycles, and services all come in phases. As some trends in legal digital marketing fade, other new developments come to the fore and become the “next big thing” for law firms. As one of the top digital marketing firms in West Palm Beach, FL, Oamii has done its research and knows the latest legal digital marketing trends coming down the pike.
This blog will discuss a few of the latest legal digital marketing developments to look forward to, and how to capitalize on this cutting-edge information. That being said, as an owner of a small law firm, or a partner at a big one, you most likely want to spend as much time as possible in the practice of law, not on legal digital marketing.
That means that you should let a digital marketing firm that specializes in attorney marketing take care of staying up on the latest marketing trends for you. Oamii is that firm. With hundreds of clients benefiting from Oamii’s legal digital marketing prowess, you should consider having Oamii handle digital marketing for your firm.
We would be happy to have one of our marketing specialists speak with you about what we can do for your book of business. Just fill out our online contact form, or call us at 561-228-4111 today. Oamii is a digital marketing firm in West Palm Beach that will deliver results.
If you’re not convinced yet, take a look at these upcoming legal digital marketing trends.
Less Emphasis on Facebook
Will Facebook go the way of the dodo bird or MySpace? Or will Facebook always have some type of presence in our social media?
Without question, Facebook has been facing some very real challenges in the last few years. The political ramifications of the advertisements, whether legitimate or illegitimate, on the Facebook service, has had international implications and have sparked a number of Congressional investigations.
It seems that Facebook’s public relations center is having more and more difficulty avoiding the blowback from those who seem to be using the service for nefarious political ends. Accordingly, all of the media scandal swirling around Facebook may have had an impact on people’s decision to use platforms other than Facebook.
In fact, law firms are starting to slowly move away from marketing on Facebook. Law firms are having more challenges getting to their target audience through organic Facebook use. The next trend, then, is for firms to put resources into paid Facebook marketing campaigns, and less into organic networking.
More Emphasis on Instagram and Twitter
Just as the use of Facebook makes a slight decline, other social media platforms – most prominently Instagram and Twitter – are becoming more popular vehicles for legal digital marketing. According to recent statistics, use of Instagram for legal recruiting and for projecting a sense of the firm’s culture has jumped by 50% from 2017 to 2018.
Similarly, non-promotional Twitter posts by law firms looking for a tangential impact on marketing was 20% in 2017, which jumped to 51% in 2018.
For your law firm’s legal digital marketing in 2019, consider devoting some marketing resources to Instagram and Twitter.
Leverage a Chatbot on Your Website
Many law firm websites are beginning to take advantage of chatbot technology. It is a great advantage for a potential client to interact with a firm’s representative and get an immediate response. Such interactive capability leads to greater client satisfaction. While chatbots are rather sophisticated at this point, they are constantly getting better and are being enhanced with more functionality.
Strategic Marketing Use of Video
26% of law firms were using some form of video marketing in 2017. That number rose to 36% in 2018. It cannot be emphasized enough that videos on a website add considerable dimension to both the content of your website and its persuasive force.
Video content has unlimited possibilities in terms of length, quality, content, sophistication, and production values. Having a potential client see you in a video allows you to make a connection with that potential client that no amount of writing or images could provide.
It is simple human nature that being able to see and hear someone speak conveys all types of non-verbal information about you and your firm. Provided that your video is engaging, informative, and presents you as an expert in an area of the law, such a presentation will often be the thing that pushes potential clients into being your clients.
And remember, even if you have a very professional looking video/commercial on your site, that professional look can only go so far. The quality of the content you provide in the video will ultimately convince a potential client that you are the lawyer for them.
Further, the upcoming trend with video marketing is to take advantage of analytics to see how your videos are being received. With better information about what users want to see, you can tailor your videos accordingly.
Become Better Friends with “Alexa” and “Siri,” to Name a Few
The meteoric rise of voice-activated services such as Amazon’s “Alexa,” and Apple’s “Siri,” will of course mean that those devices will be important to marketers. And legal digital marketing is no different.
In that vein, the upcoming marketing trend is that we will see more law firms investing in local SEO to determine how their firm will show up when someone calls for a voice search with a voice-activated system like “Alexa.”
Let the Top Digital Marketing Agency in West Palm Beach, FL Do the Work for You
This is just the first of a series of blogs focused on legal digital marketing trends in 2019. Check back to learn more about what legal marketing ideas are on the horizon. In the meantime, if you have specific legal digital marketing needs, call one of the marketing experts at Oamii. We have an entire department devoted to legal digital marketing and the law firms that make up our client base benefit immensely from the services that we provide.