Law Firm Marketing Trends in 2021

2020 has been quite a year. Give all the tumult we have experienced, you may be just trying to knuckle through these last few days of the year to just put 2020 behind you. Don’t worry, you are certainly not alone.  

Yet, have you given any thought to marketing in 2021? Do you want to try some new approaches in your digital marketing?  Starting a new year is always a good time to take stock and see what changes you can make in your law firm marketing to bring in new business or re-connect with old clients that might have new problems to solve.

In this article, we are going to discuss four digital marketing trends that you should look out for, and try to take advantage of, in the new year.  As you know, not staying on top of marketing trends will result in your firm getting left behind.  So, take a few minutes to see if any of these trends might work well with your digital marketing strategy.  If, after reading this article, you want more information on small and mid-size law firm marketing in general, then we welcome you to reach out to Oamii , the social media marketing company in Florida.

We can help you market your firm so you can build your book of business.  Not only do we assist with website creation, SEO, PPC, and video marketing , but we are here to help you with your West Palm Beach internet marketing.   

We are up and running at full speed during the Covid-19 crisis.  So, we invite you to contact us for West Palm Beach internet marketing.  Our Oamii social media marketing company in Florida can provide effective marketing services that are second to none, at a reasonable price point.  Contact us today by filling out our online contact form , or by calling us at 561-228-4111 . 

1. Focus on Solving Problems

The first trend you will likely see in the new year is a firm trying to lead with the ability to solve problems.  The events in 2020 have caused an upheaval in many people’s lives and have upended many small and mid-sized businesses.  Thus, you should consider zeroing in on your target audience of potential clients, and show them with content, and email marketing campaigns that you are poised with the resources to help them solve their problems.  

Whether it is tax matters involving the CARES Act or employment issues related to the pandemic that employers are encountering every day, 2020 has left in its wake many potential clients who have pandemic-related problems to solve.

It has been confirmed that as of March 2021, Google will officially roll out its “Mobile First” indexing rule.  What that means is that anything that is not on a mobile website, will not be considered when indexing a website for Google’s search engine.  

In layman’s terms, that means that if your website is not mobile-friendly, it will likely not be ranked by Google when people run search queries in Google. 

There is a trend that some are calling “low bono” work.  That is legal work that is not for free – pro bono – but rather is for clients who worry that they cannot pay a lot in legal fees.  Essentially, “low bono” work can take many forms, but it usually comes down to providing a legal service for a fixed amount, rather than being paid hourly.  

Thus, the trend will be that you could market affordable legal services to get people in the door, and then you have established a connection to handle bigger projects in the future.

Google’s “ Google Screened ” program was recently made available for law firms and other professional companies. What “Google Screened” does is help build trust in your local area with potential clients by placing your law firm ad at the top of a search results page and placing a “verified” icon next to your advertisement.  There is a process to make sure that your firm is verified.  Once you are verified, the “mark of approval” from Google will help build trust with your local audience.

 Oamii is laser-focused on digital marketing for law firms. Let us help you. We dedicate ourselves to optimizing your legal web design to deliver quality content to bring in new business. We have the tools and the team to make sure that your brand, your webpage, and your firm are top-of-mind.

When you invest in marketing for your law firm, you want to work with an agency that brings your law firm the best results and understands the temperature of the marketplace.  You want to get the most out of your advertising budget and get the best return on investment.  

As law firm marketing consultants in West Palm Beach, Oamii provides quality products and services to our clients while keeping their best interests in mind, making use of the best legal marketing agency in West Palm Beach, Florida.  Our deliverables are always provided on schedule, budget, and scope.

Indeed, our company provides a comprehensive range of business marketing solutions that allow our clients to efficiently grow their businesses.  We stand behind our commitments by ensuring exceptional services, quality leadership, and technical expertise.  As a result, we have become a leader in the West Palm Beach digital marketing arena.  Furthermore, we also provide software engineering consulting services to both private and public sector clients.  These services include project management, software development, testing, quality assurance, and much more for desktop, mobile, and cloud applications.  We help our clients align their software development life cycle with business goals while dramatically reducing development and maintenance costs.

You have a choice with your marketing dollars and resources.  If you want to increase your marketing reach and want a company that focuses on SEO for law firms, then look to the help of an experienced, professional, West Palm Beach internet marketing company. Look no further than Oamii to crack the code on how to improve your marketing game. We welcome you to contact us at Oamii to help you market your firm and build your book of business.  Please fill out our online contact form , or call us at 561-228-4111 today.