Law Firm Digital Marketing Using Facebook Messenger Chatbots
Did you know that more users use Facebook Messenger than they do Facebook itself? We were surprised by that fact too. In addition, did you know that 53 percent of people are more likely to interact with a business if they can message the business directly? Finally, more than 50 percent of people consider business messaging the modern way to communicate.
Those are facts that you, as a conscientious lawyer looking to increase your book of business, cannot ignore. Indeed, those facts tell you something very important about the future of law firm digital marketing in the short term – you need to make it easy for potential clients to message you.
The Most Accessible Artificial Intelligence Tool – Chatbots
Chatbots on Facebook Messenger are truly the cutting edge of law firm digital marketing tools today. Not many law firms are using the technology yet, so it is now the perfect time to take advantage of this relatively easy, but incredibly effective, form of social media law firm digital marketing.
This blog will give you a taste of what law firm digital marketing with Facebook Messenger is all about. But, you would be wise to look into digital marketing agencies who can help you with your marketing. Oamii, one of the top Florida law firm digital marketing agencies, should be one of the agencies you consider.
For decades now, we have been at the forefront of effective, exciting digital marketing for law firms throughout the West Palm Beach region. We do not rest on our laurels at Oamii. Rather, we make sure that our clients are getting the very best in digital marketing strategies because we keep our eyes on the marketing horizon.
As a digital marketing agency that focuses on serving law firms in particular, we understand that the law industry is often slower to take on new marketing techniques and exploit marketing advantages. Oamii is able to put our clients ahead of the pack by employing marketing tools way ahead of the competition.
Now, let’s turn to how you and your law firm can use Facebook Messenger chatbots to help convert potential clients into actual clients.
What is a Chatbot?
You may likely have not heard of a chatbot before. It may sound like something out of the future – like a chatty robot in the style of C-3PO from Star Wars or something that pops up on your screen when you do not want it to. That is not what it is though.
A chatbot is a way in which to reach out to people on a platform like Facebook Messenger – with the computer doing most of the work. To a potential client who is on Facebook Messenger, chatbots appear as essentially little items that appear in a chat interface. They are not just simple text, though. They are texts that incorporate a photo, some text, a link to more information, and a streamlined way for the recipient of the chatbot to interact.
What is marvelous about a chatbot, is that on your end, you can program it to do things within a certain set of parameters.
How Can You Use Chatbots?
You can use chatbots to enhance the client experience – or smooth over the “client’s online journey,” as they say in the digital marketing biz. The biggest, time-saving benefit for you is that you do not have to monitor the interaction.
So, when you are in court, in a client meeting, or doing legal research, the chatbot you set up can be working for you in the background, scheduling consultations and handling initial questions without you having to keep on top of it.
Here are a number of ways you can leverage your chatbots:
1. Improve Your Response Time on Facebook
The simplest application for a chatbot is to use a chatbot to set up automatic responses on a messenger app like Facebook Messenger to let potential clients know that you will respond to their inquiries as soon as you can. You can also provide alternative ways to contact you at the firm as well.
This type of application may not result in new cases right away, but it shows from the outset with any potential client that you are immediately responsive. In the way we interact with our devices these days, the immediate response to someone with an inquiry can be vital to establishing credibility for your firm, and present the impression that your firm will be on top of any type of communication – particularly on the messenger platform where you first interacted.
2. Screen Incoming Client Leads
You have likely spent time, maybe a great deal of time, with a person who you end up realizing that you cannot help. It may be someone who is looking for legal assistance in a field that is different from your area of specialization. It might be someone who just might not be a good fit for your firm. Wouldn’t it be great if you could have saved that time? Chatbots can help.
You can set up a chatbot to have a potential client go through a preliminary process to gather information about their case. Providing certain choices or keywords for them to click on will allow the chatbot to funnel the potential clients who are most appropriate for your area of expertise, and then allow you to continue a relationship with the potential client, even if they are not quite ready to commit yet.
3. Schedule Client Meetings
You can, with the help of a law firm digital marketing agency like Oamii, have a more complex chatbot that will gather information from a potential client and then schedule a meeting. With pre-established buttons and keywords, your chatbot will take the potential client through the booking process.
4. Send Announcements
Facebook allows you to send announcements and information to those who have interacted with you. Therefore, if your firm has put a new blog, video, or other content on your website, your chatbot can send an announcement to your subscribers.
Let Oamii Help You Chatbot Away!
Chatbots are the latest way for you to interact easily with your clients and potential clients. Better than an email or snail mail, chatbots make interaction with your many clients simple – and interactive, which emails do not allow. Call Oamii today. We are the digital marketing agency in South Florida for your law firm. Please fill out our online contact form, or call us at 561-228-4111 today.