How To Improve Plumbing Search Engine Optimization Ranking

Most of the traffic online comes from organic searches. So, if you’re looking to increase the number of visitors to your plumbing website, you shouldn’t invest more money into paid search campaigns. Rather, you need to focus on implementing smart search engine optimization (SEO) strategies to boost your online visibility and the number of conversions.

Still, it’s worth noting that SEO is a complicated endeavor that requires finding a fine balance between multiple tactics. Fortunately, you can use this guide as a starting point to finally improve the plumbing search engine optimization ranking of your business website. 

Here are a few tactics that will do the trick:

1. Work On Your Website Architecture

The first step in your SEO strategy should be creating a website architecture that is organized after the services you offer. Start by identifying the key service areas. For example, if you offer water heater repairs, plumbing repairs, and remodeling, you should break these down into core offering areas. In other words, branch them out into sub-areas that include specific services. 

By organizing the website in such a manner, your customers will have an easier time navigating it, and you’ll also be able to develop a clear content plan targeting specific keywords. 

2. Research And Analyze Keywords

Your plumbing search engine optimization ranking relies on the right keywords. So, your main goal here is gathering a list of keywords for each of your business’s core and sub-areas. By using a tool like Semrush, you can easily find relevant keywords. For instance, a core area such as residential plumbing may include keywords such as “pipe repair” or “plumbing repair”.

Out of those that come up, exclude irrelevant phrases. 

Next, repeat the same process for every sub-area under each of your core offering areas and you’ll have a full list of keywords for your plumbing business. 

With your keyword research underway, you can start clustering. This process is all about grouping similar keywords as separate clusters, allowing you to identify the most relevant ones so you can focus on targeting them. Then, pick a primary keyword for each cluster (typically one with the highest search volume and the lowest difficulty). 

3. Establish A Clear Content Creation Process

Content is everything, so to advance in the plumbing search engine optimization ranking, you need a well-defined strategy in place that can deliver consistent results. 

Before even writing anything, you need to set clear goals. What’s helpful with this are content briefs that aim to create targeted pieces of content optimized for search engines. 

You can also set up a streamlined workflow for each task, which helps reduce errors and ups productivity. A good idea is to craft blog templates to ensure consistency, as well as a detailed content plan you can stick to on a regular basis. 

4. Optimize Your On-page Content

For best results, your website needs to have plenty of service pages that are SEO-friendly. Doing this exponentially raises your ranking and allows you to get more organic traffic. 

Here’s what on-page optimization consists of:

• Header tags: these should contain the primary keywords, while headings two and three should contain keywords with a lower search volume. 
• Title tags: title tags need to be below 60 characters and contain the primary keyword.
• Meta descriptions: these have to be under 160 characters and must contain the primary keyword. 
• Keyword placement: primary keywords need to go to the introduction and conclusion of the page. 
• URL structure: the URL should be as short as possible and only contain the primary keyword.

All of this needs to apply to each service page and each blog on your website.

5. Perform Off-page Optimization

Local citations and backlinks can do wonders for your SEO. Off-page elements and inbound links assist search engines in verifying the credibility of your plumbing website.

In addition, they can open up your business to a lot more people online, while boosting referral traffic (traffic stemming from visitors that arrived at your site through off-page sources).

Getting listed on data aggregators such as Localeze can help distribute your business’s information to other directories and websites. You should also have a Google Business Profile, Yelp, HomeAdvisor, etc.

With the basics out of the way, you can start pursuing unstructured citations through guest blogging, press mentions, and forum posts. 

6. Optimize the Technical Part of the Website

Everything we mentioned so far will be insignificant if you mess up the technical optimization. In 2024, website experience and page speed are some of the biggest ranking factors because they directly affect the bounce rate, user experience, and your conversion rates. 

To achieve success, you can use optimization plugins to improve page speeds. You should also use minimal designs as fewer elements equal faster loading times. Moreover, you should see to it that your website performs and looks well on all devices and screens of different sizes. 

7. Improve Your Internal Linking

Utilize the authority of better ranking pages and transfer a part of it to pages that aren’t performing well. 

We recommend analyzing the position of the internal pages on your websites. Find out which ones rank in positions between one and ten. Then, you can use them to boost the traffic to lower-performing pages. 

Need A Helping Hand?

Taking your plumbing search engine optimization ranking up a notch is a tricky process. On top of that, most plumbing businesses simply don’t have the time to implement these strategies correctly. 

This is why you should leverage external help to get the favorable results you seek.

Digital marketing agencies like Oamii can provide you with everything your business needs to thrive online. When it comes to SEO, we can help you with establishing the initial strategy, planning, and ultimately, executing the strategy.

The biggest benefit is that we’ll customize the service to better suit your needs. In fact, we helped many plumbing companies around Florida set up a path for growth with a minimal amount of resources. 

Need some help? Reach out to us via our contact form.