How to Establish Yourself as a Thought Leader?
“Thought leadership” is a new buzzword these days. It is unclear how long this term will last, two weeks or two decades. However, the concept of “thought leadership” has been around for a very long time, and it is an important way to market your law practice in a powerful way.
Even though we marketers have now coined this new phrase, it does not mean that the concept has not been around. Thought leadership, in fact, has been around since the ancient Greeks. They just didn’t happen to give it a name.
In this article, we will discuss what real thought leadership is, and a few ways in which you can establish yourself as a thought leader in your legal practice. In fact, thought leadership could have a sizable impact on your small law firm marketing approach. If, after reading this article, you want more information on small law firm marketing, then we welcome you to reach out to Oamii, the premier legal digital marketing agency in West Palm Beach.
We can help you market your firm so you can build your book of business. Not only do we assist with website creation, SEO, PPC, and video marketing, but we are here to help you with all of your digital marketing in West Palm Beach, Florida.
We are up and running at full speed during the Covid-19 crisis. So, we invite you to contact our marketing agency in West Palm Beach today. Our Oamii premier legal marketing professionals can provide effective marketing services that are second to none, at a reasonable price point. Contact us today by filling out our online contact form, or by calling us at 561-228-4111.
What Is Thought Leadership, Really?
A lot of people believe that “thought leadership” means blogging on your firm’s website. While that is one component of establishing yourself as a “thought leader,” there is really more to the equation. Thought leadership is establishing yourself as an expert in your area of legal practice. It is not something that can happen overnight.
Becoming a thought leader requires patience, time, and some careful planning. Accordingly, a thought leader is someone who is genuinely an expert in all aspects of a certain legal area, not simply someone who has written blogs on a few topics in the field.
Some Ways in Which You Can Establish Yourself as a Thought Leader
First and foremost, you need to find an area in which to specialize. Try not to bite off more than you can chew though. It might be impossible to be a thought leader in all of the employment laws. However, it would be a reasonable goal to be a thought leader on non-disclosure agreements, or on employee handbooks, which are aspects of employment law.
Thus, your first step towards thought leadership is to find your niche in which to become a thought leader. Of course, you may want to take a little time to consider the growth opportunities of your chosen niche as a viable practice area, so you know that your thought leadership work will ultimately translate into clients as part of your small law firm marketing.
Next, time to publish. In establishing yourself as a thought leader, blog articles on your website are ideal. However, you also need to branch out and make sure that you get published in legal journals and trade publications. Blogs on your website are not quite enough to garner the title “thought leader.”
Then, you want to find ways in which to speak about your area of expertise. Try to find opportunities to give presentations, whether it is a CLE or some trade association meeting. Those are great ways in which to really put your stamp on the area that is your chosen niche.
Finally, getting quoted in a news article when there is a development in your area of practice is a great place to be. It may take the help of a good PR professional at the front end to get your name floated as a possible good person for a quote, but over time you can position yourself as a go-to person for the news media on your area of specialization.
Remember, being a thought leader is not something that happens quickly. It takes a commitment to your chosen niche area of practice. And the journey can begin with a digital marketing agency that can help you with your small firm marketing.
Let Oamii Help With Your Small Law Firm Marketing
Oamii is laser-focused on digital marketing for law firms. Let us help you. We dedicate ourselves to optimizing your legal web design to deliver quality content to bring in new business. We have the tools and the team to make sure that your brand, your webpage, and your firm are top-of-mind.
When you invest in marketing for your law firm, you want to work with an agency that brings your law firm the best results and understands the temperature of the marketplace. You want to get the most out of your advertising budget and get the best return on investment.
As a legal digital marketing company in West Palm Beach, Oamii provides quality products and services to our clients while keeping their best interests in mind, making use of the best legal marketing agency in West Palm Beach, Florida. Our deliverables are always provided on schedule, budget, and scope.
Indeed, our company provides a comprehensive range of business marketing solutions that allow our clients to efficiently grow their businesses. We stand behind our commitments by ensuring exceptional services, quality leadership, and technical expertise. As a result, we have become a leader in the West Palm Beach digital marketing arena. Furthermore, we also provide software engineering consulting services to both private and public sector clients. These services include project management, software development, testing, quality assurance, and much more for desktop, mobile, and cloud applications. We help our clients align their software development life cycle with business goals while dramatically reducing development and maintenance costs.
You have a choice with your marketing dollars and resources. If you want to increase your marketing reach and want a company that focuses on SEO for law firms, then look to the help of an experienced, professional, legal marketing agency in West Palm Beach. Look no further than Oamii to crack the code on how to improve your marketing game. We welcome you to contact us at Oamii to help you market your firm and build your book of business. Please fill out our online contact form, or call us at 561-228-4111 today.