How Can You Market with a Free E-Book?
Before coming to Oamii, the law firm SEO company in Florida, one of our clients was struggling. The prior IT company helping our client provided only a poorly organized, static, never-updated website. Sadly, our client was worried that people would end up equating the poor quality of his website with the quality of his legal services. He knew that he had to step up his game.
Fortunately, he turned to Oamii and his law firm’s fortunes turned around. We at Oamii were able to help him update his website and keep the content fresh. We also were able to show him that his small firm, with some of the right SEO ingredients, could compete with some bigger players.
The secret to our success with that client was demonstrating that a firm is only as good as its brand. So, to improve his brand, he needed some brand-building techniques. We are going to discuss one of those brand-building techniques in this article.
Specifically, we are going to talk about using a professionally written book as a freebie to increase your conversion from users to paying clients for your firm.
If, after reading this article, you want more information on small and mid-size law firm marketing in general, then we welcome you to reach out to Oamii, the law firm SEO company in Florida.
We can help you market your firm so you can build your book of business. Not only do we assist with website creation, SEO, PPC, and video marketing, but we are here to help you with your Florida internet marketing.
We are up and running at full speed during the Covid-19 crisis. So, we invite you to contact us for West Palm Beach internet marketing. Our Oamii law firm SEO company in Florida can provide effective marketing services that are second to none, at a reasonable price point. Contact us today by filling out our online contact form, or by calling us at 561-228-4111.
The E-Book as Freebie
You may not have seen this technique already, or your hard drive may already be chock-full of all kinds of free e-books that you downloaded from various sites. For those of you who have already experienced the transaction in which you are able to download an informative book from a company in exchange for giving them your email address, you know that the quality of the e-books can vary.
The end result? Users now expect a lot from these online marketing freebies. Even though it is free, your firm’s brand will depend upon the quality of the e-book. That, however, should not be a reason to get discouraged. It should only provide motivation to make sure that your chose topic for the e-book be relevant and worthy of a full book. Let’s talk about each.
1. The Relevance of Your E-book Topic
You want to target people who you see as “preferred clients.” That means that you need to provide an e-book topic that is valuable to their needs. So, you need to take a moment to consider why someone is visiting your website, and then consider what would matter most to them. For example, your topic could be a “go-to guide in a crisis.” If you are an estate planner, the e-book could be “what to do after a loved one dies.” Or, your topic could be a “practical how-to guide,” such as the steps in the legal process for a personal injury firm.
2. The Interest-Level of Your E-Book Topic
Now that you have a relevant topic, you still need to keep it interesting. Avoid a lot of the “history of” type information, and make sure that your e-book is presented in an exciting, engaging way. A good way to do that is to use current events as a jumping-off point, provide some special “insider” knowledge about a process, and/or show what makes your firm different.
3. Enough Info for a 30-page E-Book
It is also important to make sure that you choose a topic that can carry a lengthy treatment. There are some topics that are only appropriate for a short article, while others can support a longer book. Just be careful to avoid adding unnecessary information just to get to a certain page length.
In sum, a free e-book can be a game-changer for your digital marketing approach. And, if you do not have time to write a whole e-book, then do what a lot of our clients do and get a professional law firm SEO company involved. You will be happy you made the investment.
Outsource Your Marketing to a Law Firm SEO Company – Oamii Can Help
Oamii is laser-focused on digital marketing for law firms. Let us help you. We dedicate ourselves to optimizing your legal web design to deliver quality content to bring in new business. We have the tools and the team to make sure that your brand, your webpage, and your firm are top-of-mind.
When you invest in marketing for your law firm, you want to work with an agency that brings your law firm the best results and understands the temperature of the marketplace. You want to get the most out of your advertising budget and get the best return on investment.
As law firm marketing consultants in Florida Oamii provides quality products and services to our clients while keeping their best interests in mind, making use of best legal marketing agency in Florida. Our deliverables are always provided on schedule, budget, and scope.
Indeed, our company provides a comprehensive range of business marketing solutions that allow our clients to efficiently grow their businesses. We stand behind our commitments by ensuring exceptional services, quality leadership,and technical expertise. As a result, we have become a leader in the Florida digital marketing arena. Furthermore, we also provide software engineering consulting services to both private and public sector clients. These services include project management, software development, testing, quality assurance and much more for desktop, mobile,and cloud applications. We help our clients align their software development life cycle with business goals while dramatically reducing development and maintenance costs.
You have a choice with your marketing dollars and resources. If you want to increase your marketing reach and want a company that focuses on SEO for law firms, then look to the help of an experienced, professional, Florida internet marketing company. Look no further than Oamii to crack the code on how to improve your marketing game. We welcome you to contact us at Oamii to help you market your firm and build your book of business. Please fill out our online contact form, or call us at 561-228-4111 today.