Dominate Your Local Law Firm Market Through Paid Search and SEO

Do you know the phrase “all politics is local?”  Well, that same phrase can be applied to marketing your law firm as well.  For today’s blog we will devote our discussion to the notion that “all legal marketing is local.”

You may be concerned every day that you and your small or mid-size law firm just cannot compete with the big boys in the legal marketplace, particularly with digital marketing.  Think again. You should be aware that proximity matters when potential clients run Google searches.  

In fact, when 92% of people tend to travel less than 20 minutes to seek out particular services, the idea of focusing on local markets in digital marketing becomes very important.  That is reason enough to invest some of your legal marketing dollars into local SEO.  

Remember, if you want a little more assistance with your legal marketing resources, we invite you to call us at Oamii.  We know law firm marketing because we have been doing for many years, with many client success stories.  To learn more please fill out our online contact form, or call us at 561-228-4111 today.  

In this blog, we will discuss how users find local law firms, Google AdWords, Local Advertising, the benefits of paid ads, and the benefits of local searches. 

A.  How Users Find Local Law Firms

No longer do law firms attract new clients by hanging a shingle in the window, or putting a listing in the Yellow Pages.  To some of those younger attorneys out there, you may not even know what the Yellow Pages are . . . the times certainly have changed.  

But to answer the issue of ‘how users find local law firms,’ the response is simple – potential clients go online to find, review, and select their attorneys.  Indeed, over 65% of people start their lawyer search online. 70% of law firms generate new clients through their website, and 90% of all searches are done on Google.  So, local clients find local law firms online.  

B.  Google AdWords

You may have heard of the term Google AdWords.  Well, since July 2018, the online advertising platform goes by the name “Google Ads.”  But, whatever the name, the online advertising platform has only increased in popularity.

In short, Google Ads is a platform on which advertisers – meaning your law firm – pay to display brief advertisements, service offerings, video content, and other tools to web users.  It offers services under a pay-per-click (PPC) pricing model – which means that your firm pays Google Ads when an ad is clicked.  

C.  Local Advertising

While we believe your focus should always be on online advertising, make sure you leave a little left in the budget for simple, old school, offline local advertising.  Networking is, of course, a key part of local advertising. One way to think about networking is to never have lunch alone during the week. 

Make sure that you have a presence in local newspapers, and try to see if you can do a little guest speaking.  Finally, use the personal touch with handwritten letters to clients and business partners for the holidays.

D.  Benefits of Paid Ads

There is an ongoing debate between using paid ads vs. SEO to obtain new clients.  This and the next section will talk about both parts of that debate. But, the short answer to whether there are benefits to paid ads over SEO marketing is that every law firm can benefit from engaging on both fronts. 

So, with regard to paid ads (or PPC marketing, discussed above) you can target the clients who would be most interested in your services.  Also, you can easily make adjustments to a paid ad campaign if you see that your initial paid ad approach is not working. Finally, you can easily obtain analytics on whether the ad campaign is working.  That way you will be able to make adjustments as you go.  

E.  Benefits of Local Searches

Now, let’s talk about the benefits of local searches, which brings us to a talk about SEO.  Google does not leave the little guy behind, as we discussed at the top of this article, because Google takes proximity into account.  Indeed, clients search for “attorneys nearby” in the same way that you are looking for a local supermarket. So, if you have good content on your website, make sure that you use some solid keywords that your potential clients will be searching for and, soon enough, a connection can be made.  If you are local and have good SEO content, then you should be able to capture some of that local user traffic.  

Don’t Be Afraid to Outsource Your Digital Marketing

As a law firm owner, you are always looking for new and innovative ways to increase traffic to your website, which translates into sales. To get that traffic, you must first understand that the majority of potential clients on the internet don’t look past the first page of search engines. You’re missing out on a lot of potential revenue if you’re not where people are looking. That’s where we come in. Oamii is the leader of search engine optimization in West Palm Beach.

Oamii understands the importance of SEO services and we dedicate ourselves to optimizing your web pages to deliver quality content to bring in new business. We have the tools and the team to make sure that your web page and your business is not only top-of-mind, but also top-of-search engine!  

When you invest in advertising, you want to work with an agency that brings your law firm the best results.  You want to get the most out of your advertising budget and get the best return on investment. We at Oamii provide quality products and services to our clients while keeping their best interests in mind.  Our deliverables are always provided on schedule, budget, and scope.  

We have efficient digital marketing systems in place with clearly set goals and expectations.  We encourage continuous improvement which in turn improves your bottom line.  

You have a choice with your marketing dollars and resources.  If you want to increase your marketing reach with the help of an experienced, professional, digital marketing agency, look no farther than Oamii to crack the code on how to improve your marketing game.  We welcome you to contact us at Oamii to help you market your firm and build your book of business.  Please fill out our online contact form, or call us at 561-228-4111 today.