Does My Law Firm Website Really Need an SSL Certificate?
You run your law firm marketing. As much as you can, you want to make sure that you limit your marketing budget as much as possible. You have a website, but you are not sure how much time or money to put into it. Maybe, in the back of your mind, you wonder whether digital marketing is even worth it. A lot of your clients come from word of mouth or offline networking events, right?
So, when you see that “Not Secure” label on your website, you wonder whether it is worthwhile to address that issue. You likely say to yourself, “well, I don’t sell anything on the firm’s site, and people do not give us credit card information, so why do I need a secure lawyer website?” If that is you, then read on.
That Pesky “Not Secure” Notation
Unfortunately, the trend in digital marketing is that all legitimate businesses, including law firms, need to secure their lawyer’s website. It is not just about secure information anymore, it is a visual cue to visitors that your website is up to date, just like your firm is.
In this article, we are going to talk about the SSL certificate and the three reasons why your law firm needs one too. To be frank, there is a bit of “keeping up with the Joneses” with regard to the SSL certificate, but it also has some important purposes that you need to know about.
We can help you market your firm so you can build your book of business. Not only do we assist with a lawyer website, PPC, and video marketing, but we are here to help you with your SEO in Palm Beach.
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The SSL Certificate, What Is It?
“SSL” stands for “secure sockets layer.” While that is tech-speak, it means generally that you have a certificate that puts another level of protection between your visitors’ web browser and your website’s server. Also – importantly – having the certificate will remove the “Not Secure” notation at the top of the page to an HTTPS site, which is usually indicated by a padlock icon, or the icon and the word “Secure.”
That means that when visitors put address information on your site’s Contact Us page or engage in the live chat (if your site has one) then an SSL certificate will make sure that the visitors’ responses are blocked from curious eyes.
While most website security happens behind the scenes, which a visitor would not know about, the SSL certificate is a very obvious, visual indication that your firm has actively made efforts to protect your visitors’ sensitive information.
Does My Law Firm Website Really Need the SSL Certificate?
In a word, yes. While we agree that some visitors might never notice the “Not Secure” notation at the top of the webpage, it is still strongly recommended. There are three reasons:
1. It’s Obvious. It is immediately visible, so it immediately hurts the site’s credibility with anyone who is sensitive about online security.
2. The Competition is Doing it. Google introduced the “Not Secure” message in the search bar back in 2018. Now, in 2021, most business sites have the certificate because of so many riders on the quality and security of any website.
3. SEO, SEO, SEO. Google boosts your ranking when you secure your site.
Remember, one major goal of digital marketing is brand awareness, maybe even more than the conversion of clients – which may occur more offline for law firms. You want to be seen in the marketplace and attract visitors to at least give your firm a call. That is why getting that Google rank boost and getting a boost in visitor confidence are extremely important.
Let Oamii Help You With Your SSL Certificate
Oamii is laser-focused on digital marketing for law firms. Let us help you. We dedicate ourselves to optimizing your legal web design to deliver quality content to bring in new business. We have the tools and the team to make sure that your brand, your webpage, and your firm are top-of-mind.
When you invest in marketing for your law firm, you want to work with an agency that brings your law firm the best results and understands the temperature of the marketplace. You want to get the most out of your advertising budget and get the best return on investment.
As law firm marketing consultants in West Palm Beach, Oamii provides quality products and services to our clients while keeping their best interests in mind, making use of the best legal marketing agency in West Palm Beach, Florida. Our deliverables are always provided on schedule, budget, and scope.
Indeed, our company provides a comprehensive range of business marketing solutions that allow our clients to efficiently grow their businesses. We stand behind our commitments by ensuring exceptional services, quality leadership, and technical expertise. As a result, we have become a leader in the West Palm Beach digital marketing arena. Furthermore, we also provide software engineering consulting services to both private and public sector clients. These services include project management, software development, testing, quality assurance, and much more for desktop, mobile, and cloud applications. We help our clients align their software development life cycle with business goals while dramatically reducing development and maintenance costs.
You have a choice with your marketing dollars and resources. If you want to increase your marketing reach and want a company that focuses on SEO for law firms, then look to the help of an experienced, professional, West Palm Beach internet marketing company. Look no further than Oamii to crack the code on how to improve your marketing game. We welcome you to contact us at Oamii to help you market your firm and build your book of business. Please fill out our online contact form, or call us at 561-228-4111 today.