Fine Tune Your Firm’s Digital Marketing for the New Year
Welcome to 2019! It is a New Year. That means time to assess your law firm’s goals, make resolutions, and make a fresh start. While you might have on your list of New Year’s resolutions things like losing weight, exercising more, and stopping to smell the roses, we’ll bet that one of your New Year’s resolutions is to increase your efforts to get more new clients in 2019. If that is the case, then marketing, of course, is the place to start.
As you well know, you can’t rely on new clients just walking in the door unsolicited on a regular basis. You need to put in a little elbow grease to get your name out there and show the world that you have something to offer that is better – far better- than the competition.
So, take this New Year as an opportunity to assess, retool, and fine tune your digital marketing presence.
- Do you have the type of website that projects your firm’s “brand?”
- Do you have a website at all?
- Do you have the right kind of content that will attract users and those searching for legal representation to your site?
- Have you taken advantage of other digital marketing tools that other, non-legal businesses use?
- Do you have a digital marketing budget that is adequate to get some business in the door?
- Have you taken advantage of other social media platforms?
Those are all important questions to look at when assessing your overall marketing strategy.
Most likely, however, you probably got back from the holidays inundated with work. Cases have deadlines that are quickly creeping up on you. Matters that were on the back burner now have added urgency since the calendar hit January. You want to fine tune your digital marketing approach, but you barely have time to grab breakfast in the morning, let alone set time aside for digital marketing.
That is where Oamii can really help you. We are South Florida’s premier digital marketing agency for law firms. We have many law firm clients on our roster, and for good reason. Law firms know that our marketing experts have special skills in the legal market.
Unlike other marketing agencies, we at Oamii specialize in helping law firms build their book of business. It does not matter if it is a two-person, or 300-person law firm. Oamii brings incredible digital marketing value to the legal community. And the best thing is that you don’t have to look away from your mountain of legal work. Let Oamii worry about the digital marketing for you. Call us today at 561-228-4111.
Fine Tuning Your Firm’s Digital Marketing
If you are still not sure whether you want to use the expertise of Oamii for your law firm’s digital marketing, here are a few things that you should review in terms of your own marketing strategy.
1. Optimize for Mobile
Most people looking for legal services will do so digitally. And, interestingly, most people will do at least the initial search from their smart phones.
So, off the bat, you need to review whether your website is optimized for mobile devices. Remember, a website that looks fabulous on a desktop may not look so good on a mobile device. Make sure that your firm’s website looks great on both.
2. Popping Up “Organically”
The term “organic search results” simply means the results that pop up when you run a Google search. Your goal, as a law firm focused on capitalizing on digital marketing, is to make sure to the best of your abilities that your firm’s name comes up on that organic list, as close to the top of that list as possible.
To do that, you need to make sure that the content on your site (particularly the blogs, articles, and services you provide) contains keywords that your potential clients may be searching for. People don’t search for law firm names. Rather, as you would expect, people search for “criminal lawyers near me,” or “personal injury attorney in South Florida.” Therefore, having your law firm name all over your website is less important than having information about “criminal law” or “personal injury” on your site.
That can be done largely by writing up-to-date articles and content that will inform users while also suggesting that they reach out to learn more about what your firm can do. If your high-quality content is updated with new articles frequently, that will help your organic search success.
3. Pay-Per-Click or PPC
While having an online presence that will help with organic search results is paramount, it would be a good idea to use a little funds to pay for some online advertisements. The type of advertising that is most prevalent, and successful, for law firms appears to be pay-per-click (PPC) advertising.
As the name suggests, you pay anytime a user clicks on your ad. Google Ads, for example, will show your ad on its network, and on a search engine results page. You likely have already seen when you do your own Google searches that the word “AD” often appears next to certain items at the top of your search results. Those are PPC ads that will give your firm more exposure.
4. Social Media
Websites are great for content, for branding, and for establishing the tone that your firm wishes to project. It is not, however, that great for interacting with users. That is where having a social media presence can fill that gap. Social media platforms – Facebook being the most famous – are excellent at promoting interaction with users who, for you, are potential clients.
So, in the panoply of options for digital marketing, be sure to include some time to have a social media page that incorporates some of the content of your website, with some more personal touches like photos, Q&A sections, and even office-party photos. Social media is an informal way for clients to get to know the firm on a more personal level.
Oamii Is the Digital Marketing Agency to Help Your Law Firm Achieve Its 2019 Goals
Once you have done a “fine tune” of your own firm’s digital marketing efforts, you may find that much more needs to be done. Let the marketing professionals at Oamii do it for you, so you can focus on the law. Feel free to fill out our online contact form, or call us at 561-228-4111 today.