5 Web Design Trends for Law Firms in the Coming Year
One great way to effectively market your law firm, or any product or service for that matter, is to “keep it fresh.” Indeed, there is a reason why we so often see the phrase “new and improved” connected to many products in the supermarket. There is a reason why Coke, way back in the 1980s, fussed with its flagship product by creating “New Coke.” There is a reason why we see different flavors of a well-known product on the supermarket shelves all the time.
The notion to “keep it fresh,” applies with equal force to the legal community. Potential clients do not want to see a website that feels antiquated, un-updated, and not mobile-friendly. Potential clients will respond favorably if your law firm’s website looks up to date, trendy, and chock full of new, engaging content. As we all know on some level, “perception is reality.” If your website projects a perception of being current and “in the know,” then clients will see your firm that way.
Accordingly, in this article, we will discuss the top 5 latest web design trends for law firm websites. We recommend you take a look and see whether your website could use a little updating to match the current trends. If, after reading this article, you want more information on small law firm marketing, then we welcome you to reach out to Oamii, the premier legal marketing agency in West Palm Beach.
We can help you market your firm so you can build your book of business. Not only do we assist with website creation, SEO, PPC, and video marketing, but we are here to help you with all of your web design in West Palm Beach, Florida.
We are up and running at full speed during the Covid-19 crisis. So, we invite you to contact us for web design in West Palm Beach today. Our Oamii premier legal marketing professionals can provide effective marketing services that are second to none, at a reasonable price point. Contact us today by filling out our online contact form, or by calling us at 561-228-4111.
1. 3D Graphics
Many websites – law firm sites in particular – have a “wall of content” feel to them. Given that legal information is often presented in large blocks of text, the user might respond negatively to the lack of visual interest. So, add visual interest on your website with stylized quotes, a table of contents, and 3D graphics.
2. Encourage Clicks with a Few Tricks
You might not realize it, but the fact that a button or link-text changes color when you run your mouse over that item will entice the user to click the item. So, use a simple animation to encourage your users to click through your firm’s website. It is like a subtle call to action, without having to say the words “contact us” or “click here.”
3. Have Some Breaks in Your Text
As noted above, a wall of text can turn off a potential client who is perusing your website. Make sure that your website has a lot of white space, i.e., time to breathe. A clean, easy-to-read page is far better for a potential client than every detail you can think of. Potential clients want to get a brief feel for what your firm is all about, they do not need to see every detail of a particular statute or area of practice.
4. “Contact Us” Button Text
Yes, it might seem so small that it’s silly, but the text on your firm’s “Contact Us” button has an impact. And, sadly “Contact Us” does not seem to be the trend these days. You should consider getting creative with the button text. Try “Get Help Now,” or “Free Consultation,” or “Am I Eligible?” Those prompts are more effective in getting someone to click to the contact page on your site.
5. Sliders are Out
A lot of firms have slideshows, in which an image and text scroll through as a site is left open. The trend now is to have one image with one short message on the image. Why? Sliders tend to slow your site down and are not as mobile-friendly.
Let Oamii Help With Your Web Design in West Palm Beach
Oamii is laser-focused on digital marketing for law firms. Let us help you. We dedicate ourselves to optimizing your legal web design to deliver quality content to bring in new business. We have the tools and the team to make sure that your brand, your webpage, and your firm are top-of-mind.
When you invest in marketing for your law firm, you want to work with an agency that brings your law firm the best results and understands the temperature of the marketplace. You want to get the most out of your advertising budget and get the best return on investment.
As a legal digital marketing company in West Palm Beach, Oamii provides quality products and services to our clients while keeping their best interests in mind, making use of the best legal marketing agency in West Palm Beach, Florida. Our deliverables are always provided on schedule, budget, and scope.
Indeed, our company provides a comprehensive range of business marketing solutions that allow our clients to efficiently grow their businesses. We stand behind our commitments by ensuring exceptional services, quality leadership, and technical expertise. As a result, we have become a leader in the West Palm Beach digital marketing arena. Furthermore, we also provide software engineering consulting services to both private and public sector clients. These services include project management, software development, testing, quality assurance, and much more for desktop, mobile, and cloud applications. We help our clients align their software development life cycle with business goals while dramatically reducing development and maintenance costs.
You have a choice with your marketing dollars and resources. If you want to increase your marketing reach and want a company that focuses on SEO for law firms, then look to the help of an experienced, professional, legal marketing agency in West Palm Beach. Look no further than Oamii to crack the code on how to improve your marketing game. We welcome you to contact us at Oamii to help you market your firm and build your book of business. Please fill out our online contact form, or call us at 561-228-4111 today.