11 Awesome Real Estate Marketing Ideas
The real estate industry has had some incredible ups and downs over the past few years. The competition is extreme, and these days you’ll need high-level digital marketing skills to stand out from the pack.
Real estate agents are still important and are in huge demand in the home buying process. Buyers are increasingly doing their research online before involving the experts. A recent study by the National Association of Realtors showed that more than 90% of home buyers use the internet to begin their house-hunting journey. Therefore, if you’re not active and networking online, then you’re leaving a ton of money on the table.
Here are our 11 awesome real estate marketing ideas for those looking to conquer the real estate marketing game both online and offline.
1. Market Your Properties On Zillow
Zillow is a popular marketplace for both real estate buyers and sellers. You’re most probably aware of the importance of Zillow if you are in the real estate industry. It is one of the primary sources for most buyers who want to research prospective properties.
Create a profile on this platform and get as many reviews as possible from your clients. The number of leads you receive from Zillow will surprise you. Additionally, you can run ads on Zillow to reach millions of buyers across the web.
2. Influencer Marketing
Influencer marketing is an excellent way for real estate businesses to reach new people and attract new customers.
It is all about collaboration and technology. If you share great content on your real estate website and social media platforms, then you can reach out to an influencer to build a campaign that will extend your online reach.
To connect and work with real estate influencers, you can use various influencer marketing tools and software like Tapinfluence or Mavrck.
Many real estate businesses make the mistake of pairing up with the wrong influencers. It’s best to realize this early on that not every influencer will work for you. Influencers can be divided into three levels: mega-influencers, macro-influencers, and micro-influencers.
You need to define your target audience to determine which influencer would be right for you. People usually follow influencers that depict the lifestyle they hope to achieve.
3. Offer Free Home Valuations
Lead magnets are a great way to attract real estate leads. You can add a home valuation landing page to your website so homeowners can visit and get an estimate of how much their property will cost for free. But ensure that they sign-up to use this service by providing their contact details.
There are two ways to approach this method. In the first method, you will develop a tool that provides an instant valuation for any property. You can hire a developer or a marketing agency like Oamii to help you develop the tool.
The second method is to provide a delayed valuation. In delayed valuation, you have to inspect the property by yourself or your team to provide an estimate.
4. Build A Solid Real Estate Website
Marketing strategy is a significant component of your real estate business. And the website is considered the soul of any online marketing strategy.
One of the most significant benefits of building a website is that your real estate business can be found instantly on Google when someone searches for the services you provide. Prospects can easily find your business address, email address, phone number, and active listings at the click of a mouse.
The majority of a real estate website should be dedicated to property listings and their descriptions. It is the opportunity to present full-detail descriptions, digital photography, and 360-degree virtual tours. Ensure that the listings on your website can be shared via external links such as social media platforms. It’s crucial to hire a web developer who has experience in building comprehensive real estate websites. Or you can hire a marketing agency like Oamii; we are masters in developing beautiful and responsive real estate websites.
5. Brilliant Digital Photography
You’ll face difficulty selling properties if you don’t have beautiful pictures of them on your website. Investing in professional digital photography must be the primary thing in your mind if you plan to sell properties quickly. If the photography is not visually appealing, the user leaves the website without reading the description.
6. Invest in Video Marketing
Video marketing can help you stand out from other realtors, connect with potential home buyers and sellers, and ultimately get massive leads. As stated earlier, brilliant digital photography is essential in attracting clients, but they aren’t always accurate. Pictures alone can’t convey light quality, character, or neighborhood vibe. Therefore, it’s vital to invest in video marketing for real estate businesses.
7. Produce High-quality Content
Content marketing helps in building trust and increase brand awareness for real estate businesses.
Produce insightful blogs, webinars, infographics, e-books, and podcasts that help your target audience. We suggest hiring a content marketing team if you don’t have resources and writers who have expertise in producing high-quality content for the real estate industry.
8. Market to Millennials
Millennials are known as the generation of people born between the early 1980s and the early 2000s. As of today, most of the millennials are between the age group of 18 to 34. They are most likely to either lease or purchase a property. Many are even starting to buy their first homes. Therefore, it’s imperative to keep this in mind while producing content or to create a marketing strategy.
9. Create a Popular Real Estate Blog
Create a blog section on your website and start publishing articles that deliver tremendous value to your real estate audience. It helps you build your brand over time, and people will start looking at you as a thought leader and influencer if you blog consistently about the topics that help your target audience.
10. Build a System for Referrals
One of the most efficient ways to retain and expand your real estate business is through referrals. It’s reported that more than 75 percent of a real estate business comes from referrals and word of mouth. In other words, around 20 percent of your previous clients are responsible for 75 percent of your business. With growth potential relying massively on referrals, real estate companies should build a system to gain maximum referrals.
11. Focus on Digital Marketing
In the internet age and busy schedules, most people prefer to reach out to google and other websites to look out for buying or selling a property. Even if they don’t want to research by themselves, they search for agents on the internet who can help them with their requirements. Therefore, focussing on overall digital marketing is the only way to reach out to the maximum number of prospects.
Our team at Oamii is an expert in developing a solid real estate marketing strategy based on your business objectives. We helped several real estate businesses in North America in growing their business using internet marketing. Get in touch with us today and receive a free marketing consultation to expand your real estate business.