Search engine optimization

Search Engine Optimization, and What It Can Do for Your Law Firm

The primary component that you need to make sure that your law firm’s site can be found by potential clients running a search on Google or another search engine is SEO – Search Engine Optimization. 

The Numbers on SEO Don’t Lie 

We know that is true because more than half of user clicks go to the first 3 search results that appear on a search results page in Google or Bing.  In addition, we know that putting content on your law firm’s website, particularly blogs/articles on your site regularly will increase a search engine’s ranking for your website by over 400%.  

Indeed, every law firm should have an online component to their marketing strategy given that about 97% of consumers look for and research local businesses online.  Also, about half of users admit that the appearance and design of a company’s website is the most important factor in determining the credibility of that business.

Finally, we have learned in our experience as a top digital marketing company that over the period of 18 months, adding SEO content to your law firm’s website will increase visits to your site by over 800%.  

All of those statistics show you that having a website with SEO pays off.  That is because the more users find your website, the more chances there are for you to connect with, and sign, new clients.  

In this article, we are going to cover some basics about Search Engine Optimization (SEO), so you can better understand what your firm would need to do to optimize your website.  Also, it may help you make the decision as to whether you prefer to get the help of a professional digital marketing company to get your website’s SEO into shape.

If, after reading this article, you want an SEO expert to help your firm, then we welcome you to reach out to Oamii, the legal marketing solutions company in West Palm Beach, Florida.  We serve law firms throughout the country.

We can help you market your firm so you can build your book of business.  Not only do we assist with a lawyer’s SEO, PPC, and video marketing, but we are here to help you with your website design.  

We are up and running at full speed during the Covid-19 crisis.  So, we invite you to contact us for legal marketing solutions.  Our Oamii SEO company in West Palm Beach can provide effective marketing services that are second to none, at a reasonable price point.  Contact us today by filling out our online contact form, or by calling us at 561-228-4111.

SEO – The Basics

You have likely heard of SEO many times but were never quite sure what it meant.  Well, SEO, or Search Engine Optimization, is the use of certain keywords in the content of your website in order for your website to rank higher on search engines like Google.  In other words, you are trying to “optimize” your rank on a “search engine,” hence the term “search engine optimization.” 

By making sure that you have SEO in your content, you vastly increase the chances that a potential client running a Google search for legal services in your practice area will see your website first, or at least high up on the first page of search results.

What Does Your Firm Need for SEO?

There are a few steps when you are trying to incorporate SEO into your website.  The steps are as follows:

Step 1 – Make Sure Your Website Loads Quickly

From our experience at Oamii, we know that users will move on without viewing a website if it takes too long to load up.  So, your first order of business is to make sure that your law firm’s website loads in 3 seconds or less. 

That is important because you do not want to lose potential clients before they have even seen your website.  So, talk with your web provider about the speed of your site.

Step 2 – Be Mobile Friendly

It has become clear in the last year that most Google searches are done on mobile devices.  Therefore, your website must be mobile-friendly.  If your site is not functional or does not look very pleasing on a smartphone or tablet, then you need to fix that right away.

Step 3 – Incorporate SEO

When thinking about SEO, you first want to figure out which keywords or keyphrases a potential client would use when searching for your legal services.  Once you have come up with a list of keywords, such as “car accident attorney in Miami,” then put those SEO keywords in the titles and subtitles of your blog, and of the text that is on your landing page.  Also, when you include photos on your website, be sure that the image names have your keywords in them.     

Step 4 – Consider Using a Professional Digital Marketing Company, Like Oamii, for SEO Help

SEO is a long-term process that will slowly grow your firm’s visibility on Google over time. If you want to accelerate that process, consider using a professional digital marketing company to help you tackle SEO.  

Oamii is laser-focused on digital marketing for law firms. Let us help you. We dedicate ourselves to optimizing your legal web design to deliver quality content to bring in new business. We have the tools and the team to make sure that your brand, your webpage, and your firm are top-of-mind.

When you invest in marketing for your law firm, you want to work with an agency that brings your law firm the best results and understands the temperature of the marketplace. You want to get the most out of your advertising budget and get the best return on investment.  

As law firm marketing consultants in West Palm Beach, Oamii provides quality products and services to our clients while keeping their best interests in mind, making use of the best legal marketing agency in West Palm Beach, Florida.  Our deliverables are always provided on schedule, budget, and scope.

Indeed, our company provides a comprehensive range of business marketing solutions that allow our clients to efficiently grow their businesses. We stand behind our commitments by ensuring exceptional services, quality leadership, and technical expertise. As a result, we have become a leader in the West Palm Beach digital marketing arena. Furthermore, we also provide software engineering consulting services to both private and public sector clients.  These services include project management, software development, testing, quality assurance, and much more for desktop, mobile, and cloud applications. We help our clients align their software development life cycle with business goals while dramatically reducing development and maintenance costs.

You have a choice with your marketing dollars and resources.  If you want to increase your marketing reach and want a company that focuses on SEO for law firms, then look to the help of an experienced, professional, West Palm Beach internet marketing company. Look no further than Oamii to crack the code on how to improve your marketing game. We welcome you to contact us at Oamii to help you market your firm and build your book of business.  Please fill out our online contact form, or call us at 561-228-4111 today.