How to Convert the People Visiting Your Website into Paying Clients?
We all know that “knowledge is power.” When it comes to marketing your law firm website, knowing how website visitors are using your website gives you the power to convert more visitors into paying clients.
Accordingly, in this article, we are going to delve into what elements of your website will motivate visitors to take action and schedule a consultation with you, rather than just “click on by.” Indeed, we may spend a great deal of time bringing visitors to our website, with pay-per-click advertising, SEO, and blogs; but without certain elements on the site, your website might be stopping just short of closing the deal.
If, after reading this article, you want professional assistance on your website design in West Palm Beach or wherever your firm is, then we welcome you to reach out to Oamii, we do website design in West Palm Beach and serve law firm throughout the country.
We can help you market your firm so you can build your book of business. Not only do we assist with a lawyer’s SEO, PPC, and video marketing, but we are here to help you with your website design in West Palm Beach.
We are up and running at full speed during the Covid-19 crisis. So, we invite you to contact us for internet marketing in West Palm Beach. Our Oamii SEO company in West Palm Beach can provide effective marketing services that are second to none, at a reasonable price point. Contact us today by filling out our online contact form, or by calling us at 561-228-4111.
The Factors that Convert Visitors into Engaged Clients
There are a number of tools and elements on your website that will encourage visitors to become active in reaching out to you. Here is a list of some main players:
1. Calls to Action
Sounds a bit like a battle cry, but in the internet marketing world, a “call to action” has a very specific meaning. It actually comes from the notion in marketing that people may be enticed by a product or service, but they still need that extra invitation to ensure that they act on the thing that entices them.
It may seem so obvious, but you may be surprised to know that people need to be told to reach out and call. Interestingly, we as humans may be drawn to something but still pass it up if it is not extremely easy to take the next step. So, you need a call to action, meaning: invite the visitor to do something, which could be to call and schedule a consultation or fill out the “contact us” form.
2. What is the Value You Provide
Your website is your opportunity to explain what sets you apart from other attorneys. Are you someone who has a particular angle on estate planning matters because you are also a CPA? Are you a compassionate advisor to those who have been in a serious accident?
Whatever distinguishes you and your talents is what your website should discuss. In short, let your visitors know what problem of theirs you can solve.
3. Chat Function
Chat services – in which a dialogue box pops up allowing the visitor to chat in real-time – are becoming more and more popular. Chat services are great to help current clients get some quick answers, and they are also a great way to generate more leads. The key is for the chat service to be obvious, yet unobtrusive.
4. Giveaways to Attract Leads
You certainly have come across something online that asks for your email address before you can open up or download an article. Well, those giveaways – for the price of an email address – can be great lead generators for you. These are particularly good for the law firm world because people like to learn more through white papers and e-books. Thus, if you draft an e-book on a certain subject, you can get email leads.
You may have heard the term “listical,” which is an article with lists. Regardless of what you might think about them, they are great tools to help visitors become clients. If you provide a “step by step guide to finding the right real estate attorney,” you will be surprised that people will want to learn more from you.
Overall, try different elements on your website to see what activates visitors to contact you and want to learn more. The more you track what elements work, and what don’t, the better your internet marketing will be.
Let Oamii Help You With Your Website Design in West Palm Beach
Oamii is laser-focused on digital marketing for law firms. Let us help you. We dedicate ourselves to optimizing your legal web design to deliver quality content to bring in new business. We have the tools and the team to make sure that your brand, your webpage, and your firm are top-of-mind.
When you invest in marketing for your law firm, you want to work with an agency that brings your law firm the best results and understands the temperature of the marketplace. You want to get the most out of your advertising budget and get the best return on investment.
As a law firm marketing consultant in West Palm Beach, Florida, Oamii provides quality products and services to our clients while keeping their best interests in mind, making use of the best legal marketing agency in West Palm Beach, Florida. Our deliverables are always provided on schedule, budget, and scope.
Indeed, our company provides a comprehensive range of business marketing solutions that allow our clients to efficiently grow their businesses. We stand behind our commitments by ensuring exceptional services, quality leadership, and technical expertise. As a result, we have become a leader in the West Palm Beach digital marketing arena. Furthermore, we also provide software engineering consulting services to both private and public sector clients. These services include project management, software development, testing, quality assurance, and much more for desktop, mobile, and cloud applications. We help our clients align their software development life cycle with business goals while dramatically reducing development and maintenance costs.
You have a choice with your marketing dollars and resources. If you want to increase your marketing reach and want a company that focuses on SEO for law firms, then look to the help of an experienced, professional, West Palm Beach internet marketing company. Look no further than Oamii to crack the code on how to improve your marketing game. We welcome you to contact us at Oamii to help you market your firm and build your book of business. Please fill out our online contact form, or call us at 561-228-4111 today.