Digital Marketing By the Numbers – How Are People Searching for Law Firms These Days?
As they say, the numbers don’t lie. According to a recent report on law firm marketing, people today are as likely to search online for a lawyer than by getting a referral. That is actually pretty big news.
Back in the day, most people would search for a lawyer by asking friends and colleagues for referrals. Then, after speaking with the lawyer, the person usually became a client. Nowadays, however, it is just as common for someone to search for a lawyer on their own through online sources or some other means.
Specifically, according to the report noted above, 59 percent of people looked for lawyers the old-fashioned way, by referral; whereas 57 percent searched on their own, either online or through other channels. Finally, 16 percent did both. That statistic puts into perspective the way the market now seeks legal representation.
In this article, we will look at some additional statistics on the type of marketing that works on different people, depending on their generation, and we will also discuss some tips on digital marketing in today’s marketplace.
If, after reading this article, you want more information on small and mid-size law firm marketing, then we welcome you to reach out to Oamii, the premier internet marketing company in Florida.
We can help you market your firm so you can build your book of business. Not only do we assist with website creation, SEO, PPC, and video marketing, but we are here to help you with your West Palm Beach internet marketing.
We are up and running at full speed during the Covid-19 crisis. So, we invite you to contact us for West Palm Beach internet marketing. Our Oamii premier internet marketing company in Florida can provide effective marketing services that are second to none, at a reasonable price point. Contact us today by filling out our online contact form, or by calling us at 561-228-4111.
Law Firm Marketing By the Numbers
Not only are the statistics above a bit of an eye-opener, but the recent report also indicates that people tend to be more discerning customers. In other words, people do not tend to settle on the first lawyer they meet anymore.
A recent report shows that 44 percent of people find it important to speak with more than one lawyer before signing on. That said, 42 percent still would choose the first lawyer they speak to if they like that lawyer.
Moreover, and not unexpectedly, younger people tend to care more about a law firm’s
2. Brand and image, and
3. Online reviews
For example, 49 percent of those in Generation Z (born between 1997 and 2015) care about a firm’s website compared to 21 percent of Baby Boomers (born between 1946 and 1964). Similarly, 45 percent of Gen Z care about a firm’s brand and image, whereas only 19 percent of Boomers do.
Conversely, and also not unexpectedly, older generations tend to value referrals more. Specifically, 60 percent of Boomers value personal referrals, and only 47 percent of Gen Z does the same.
In sum, as your firm seeks to appeal to younger clients, you need to flex your marketing to appeal to that demographic. That means you will need to spruce up your digital marketing game and polish that firm brand.
Speaking of Brand – How Do I Create a Brand?
A “brand” or image should not be a foreign concept. While “brand” sounds like meaningless marketing language that is outside of who you are, that is actually not the case. In fact, you already have a brand, you can’t help it. As a lawyer, your “brand” is who you already are. It’s actually that simple. The hard part is putting that brand forward to attract clients.
“I already have a brand, you say?” Yes. It’s true. Are you an empathetic person who really likes to know your clients on a personal level? Are you a hard-driving negotiator who doesn’t get personal, but wins every time? Are you the bookish technical type who can recite the volume and page number of every important case in your field? No matter what your personality, that is your brand. That is your uniqueness, your special quality that you can use to help your clients.
In sum, as we said, the numbers don’t lie. And the numbers are telling law firms that digital marketing is becoming the most important part of your law firm marketing activity because younger clients are online much more than clients of the past.
Oamii Will Help You Use the Numbers to Your Advantage
Oamii is laser-focused on digital marketing for law firms. Let us help you. We dedicate ourselves to optimizing your legal web design to deliver quality content to bring in new business. We have the tools and the team to make sure that your brand, your webpage, and your firm are top-of-mind.
When you invest in marketing for your law firm, you want to work with an agency that brings your law firm the best results and understands the temperature of the marketplace. You want to get the most out of your advertising budget and get the best return on investment.
As a legal digital marketing company in West Palm Beach, Oamii provides quality products and services to our clients while keeping their best interests in mind, making use the best legal marketing agency in West Palm Beach, Florida. Our deliverables are always provided on schedule, budget, and scope.
Indeed, our company provides a comprehensive range of business marketing solutions that allow our clients to efficiently grow their businesses. We stand behind our commitments by ensuring exceptional services, quality leadership, and technical expertise. As a result, we have become a leader in the West Palm Beach digital marketing arena. Furthermore, we also provide software engineering consulting services to both private and public sector clients. These services include project management, software development, testing, quality assurance, and much more for desktop, mobile, and cloud applications. We help our clients align their software development life cycle with business goals while dramatically reducing development and maintenance costs.
You have a choice with your marketing dollars and resources. If you want to increase your marketing reach and want a company that focuses on SEO for law firms, then look to the help of an experienced, professional, West Palm Beach internet marketing company. Look no further than Oamii to crack the code on how to improve your marketing game. We welcome you to contact us at Oamii to help you market your firm and build your book of business. Please fill out our online contact form, or call us at 561-228-4111 today.