What is Email Marketing?

With all of the new digital marketing strategies out there – pay-per-click advertisements , content with strong search engine optimization (SEO) , social media marketing , reputation management , contextual targeting , and of course a compelling website – it might be easy to diminish email marketing as a lesser-used, even antiquated, way of marketing your business or law firm.  Not so.  It is, in fact, an old dog that has learned a few new tricks.

What is email marketing?

Email marketing is a powerful and effective marketing channel that involves sending emails to promote your business’s products or services. It is a form of direct and digital marketing that can help you keep your customers informed about your latest offerings. By integrating it with your marketing automation efforts, you can generate leads, increase brand awareness, build relationships, and keep your customers engaged between purchases through various types of marketing emails.

How Do We Use Email Today

There are essentially two types of email usage – work and personal.  When it comes to word usage, email is – hands down – the primary way we get work communication done.  Email is task-specific, it is more efficient for communicating than even speaking to someone directly, it is flexible – allowing you to send an important message to an audience of one or one hundred thousand – and it creates a record that can be referenced later.

Without putting too much of a fine point on it, email in the workplace today is so essential that many, if not all, businesses, law firms, and other organizations would screech to a halt or simply collapse without it.  Its productive value in the workplace is without question.

Personal email on the other hand is hit or miss.  Some people still use it routinely and frequently.  Yet, other tools like basic texting and the existence of myriad social media platforms like Facebook and Twitter have left regular emails in the dust.  But, ask yourself, do you still have an email account?  Of course, you do.

If you are like most people, the large majority of your email is junk mail where you signed up for something nine years ago, and it still lands in your inbox.  Then there is that small percentage of personal emails that are very important that you typically have to tend to right away.

In the middle, you get those emails in your personal inbox that are not urgent, but they are interesting and something that you want to get back to.  That is where our story begins with email marketing for your law firm or other business.

Emails that fall in that middle category – the ones that are not junk, but also do not require immediate attention – are where an email marketing strategy can be strong.  If you are a law firm that does not have an email list and does not send a periodic newsletter, then you are behind the curve on your marketing efforts.

An email strategy that includes a monthly newsletter, and even some targeted content here and there, must be a part of your digital marketing approach.  The key here is not so much that every word of your periodic mailings is read, but rather you ever so slightly keep your presence in the minds of the people on your email list.

Monthly newsletters showing your firm’s progress are not so frequent that it becomes too much, and when the need for an attorney arises, the fact that you have kept in touch will make it much more likely that you will get a call.

There are three major things you should keep in mind when it comes to effective email marketing:

It is important to recognize that email marketing is not the best way to get new client leads.  Pay-per-click or SEO-type marketing is better suited to that “seed planting” task.  However, once you have an interested person’s email, you can cultivate that relationship effectively with the email strategy discussed above.

There is so much more about email marketing that we can discuss, be sure to contact us at Oamii  , South Florida’s leading digital marketing agency, to learn more. We have the ability to handle the type of personalized digital marketing that you need to succeed.  Call one of our South Florida digital marketing agency professionals at 561-228-4111 , or fill out our online contact sheet today.

FAQ

Q. What are the 4 types of email marketing?

Email marketing is crucial for businesses to promote their products or services, nurture relationships, and encourage customer engagement. This blog post explains the four types of email marketing: transactional, promotional, newsletters, and retention. Each type serves a unique purpose.

Q. How do I work in email marketing?

1. Create an effective Email Marketing Strategy. Learn how to build an email strategy that sends emails people would want to read. 

2. Choose an email marketing platform that suits your needs. 

3. Build your email list by collecting email addresses of subscribers. 

4. Use lead magnets to attract subscribers to your list. 

5. Create an enticing opt-in form to make it easy for visitors to sign up for your email list.

Q. How to create an email marketing?

1. Build a targeted email list.

2. Clarify your goals.

3. Determine if your campaign is promotional, relational, or transactional.

4. Understand your audience.

5. Use technology appropriately.

6. Plan your emails and follow-ups.

7. Craft a compelling subject line.

8. Write engaging and informative content.

Q. How many emails should I send for email marketing?

Sending emails two to three times a week is a good frequency for valuable content, updated offers, or regular promotions. Find the right balance for your audience to avoid being annoying.

Q. How long should it take to create a marketing email?

On average, it takes a brand more than two weeks (53%), around a week (24%), or a few days or less (23%) to create an email.