Home Inspectors

Are Google Ads Good For Home Inspectors?

Customers rely not only on word-of-mouth or realtors in today’s digital world when looking for home inspectors. Most of them do their own research online before approaching a company. Therefore, Home inspection companies turn to digital marketing channels such as Google ads to acquire more customers with just a few clicks.

How to tell if Google Ads is right for your home inspector’s business? Google search ads, a category under google ads, are considered one of the best ways to drive relevant traffic to your website through intent-based advertising. You show your ads only to users who are really in need of home inspection services. Not just to anyone on the internet.

Many major home inspection companies across the USA use google ads to acquire customers. If so many companies use it, they might be getting good results. We always suggest testing if it’s working for your business or not by implementing the campaign. That is the only way to know if it’s giving you positive ROI and fits your budget.

Following are some of the compelling reasons to start a google ads campaign for your home inspection business.

4 Reasons To Start a Google Ads Campaign

1. Gets immediate results

Search engine optimization(SEO) drives organic traffic to your home inspection site, but it can take time to see results, especially if you’re targeting highly competitive keywords. Google ads come to your rescue in this situation. If you execute the campaigns correctly, it will instantly enable you to sit on top of your competitors on the Google search results page. Because of this ability, you can design campaigns to target specific home inspection services and see results instantly.

When your prospects see your ad on Google, they are usually unaware these are advertisements. You may consider yourself internet savvy and realize the first two to three results are paid spots, but many users do not sense the difference. With screen sizes getting smaller with mobile search surpassing desktop searches, those ad placements may be all your prospect sees when Googling for a local home inspector.

2. Pay Only When Prospects Clicks On Your Ad

Pay-per-click ads use search engine advertising to generate clicks to your website rather than “earning” those clicks organically. As mentioned earlier, pay-per-click ads are sponsored ads you often see at the top of Google’s search results page.

 It is an advantage because you are only paying for ads where someone takes action on them. You only pay when the end-user clicks on it to visit your website or call on a mobile device. In contrast to the model that media companies have long tried to sell you on, CPM (Cost per thousand) is only based on impressions and not based on intent-based advertising.

3. Create customizable Campaigns

What makes you stand out from your competitors? Sometimes it is challenging to make that point to your prospects who have the choice to visit any of your competitor’s websites on the SERP. With Google ads, that is easy. It is straightforward to craft ad copy with very detailed messaging highlighting the value of your service. 

You can also create messaging for specific niche services such as specialty inspections and customize content to emphasize your location in the community. You can target radon testing in exceptionally high radon areas. Or you can drive pool inspection services in areas where people tend to have pools.

4. Measurable Metrics

Measuring your returns on your ads, especially when you are paying to get them, should be your business’ top priority. Without tracking the performance of your ad campaigns and the profits on Ad spending, you don’t know if you’re making money.

You’re not going to be in business very long if you don’t know if you’re making or losing money! With Google Ads, you can track and measure just about any metric.

To measure your ROI for sales, you need to know:

1. The revenue you generated from your google ads campaign.
2. The service costs.
3. Your advertising costs.

This data can easily be extracted from your google ads account if you use Google Ads directly without any 3rd party tools.

In addition to understanding the costs incurred and your profits, it’s important to measure other Key Performance Indicators (KPIs). Your foremost goal in business is to make profits, but there are many steps along the road to attaining this success.

Your business has its own unique objectives. Below are the metrics to measure your top advertising goals:

1. Website traffic
2. Brand awareness
3. Sales and conversions

Can I set up my own Google Ads account?

Setting up a Google ads account is not the most challenging part. Anybody with basic knowledge of the internet can do that. However, planning and execution of the campaign are the most complicated parts. As mentioned above, Google Ads is a PPC model. You only pay when an end-user clicks on your ad. It is based on two factors: 

1) How much you are willing to pay a visitor for a keyword or phrase.

2) A quality score Google assigns your keyword based on your account. That quality score is based on your website’s landing page, the relevance of your keyword to ad content, and historical data on how people respond to your ads. Even if your bid is lower than a competitor’s, you could still appear above them in searches. 

That’s why it’s so important to have a partner create your Adwords campaigns. A professionally built ad saves money in the long run, as you waste less money on bad leads.

Conclusion

Google Ads can be highly effective, especially in highly populated areas. Ultimately, the success of your Google ads depends on the area you are in and your ad campaign manager. Ads that are not executed properly will cost you money and not generate any leads. Always hire a professional or a marketing agency like Oamii, which is experienced and certified in executing Google ads campaigns for home inspection businesses in North America. Contact us today to get a free consultation.