6 Practical Social Media Strategies For Your HVAC Business
With nearly 3 billion active users it’s safe to assume that your customers are on social media. Connecting with today’s consumers requires an active social media presence. People want to interact with their favorite brands on social media, and your HVAC company is no different.
Consumers are also using social media to find and learn about new brands. You’ll increase your chances of growing your followers, generating leads, driving traffic, and increasing revenue by positioning your company on social media.
The best HVAC social media marketing strategies can help you grow your business, convert new leads, and nurture existing client relationships. While it may appear that using social media for business is difficult, it does not have to be. Sharing content on a personal social media account is similar to doing so on a professional profile.
You want to provide your followers with helpful content.
This HVAC social media guide will teach you:
1. How to make posts that are relevant to your customers.
2. How short videos can help you sell more jobs.
3. How to persuade your most satisfied customers to leave reviews.
4. How to Use hashtags to boost your social media presence.
5. Acquiring high-quality leads using social media ads.
Here we’ve outlined six practical strategies for crushing your social media marketing!
1. Focus on the Best Platforms for Your HVAC Business
It’s not a good idea to use all social media platforms at the same time. Because there are so many, it is more efficient to pick one and master it. As your knowledge of social media marketing grows, you can add more accounts and profiles.
Many businesses prioritize Facebook but do your research to determine which platforms are most popular among your target audience (s).
According to Facebook, at least 2.7 million people use their platform monthly. It offers a variety of tools for expanding your company’s reach and influence. Facebook Groups, Facebook Pages, and Facebook Ads are just a few examples.
Email subscription portals, About Us pages, and other helpful business frameworks can all be created using the platform.
To help you define your HVAC company’s social media strategy, use these user insights of these top social media platforms:
1. Facebook – Facebook has a diverse range of users with varying income levels, race, gender, and age.
2. Instagram –Instagram is ideal for visual content aimed at Millennials.
3. Pinterest – Pinterest is Predominantly female, with a mix of Millennials and GenXers.
4. LinkedIn –LinkedIn is mainly For working professionals who are well-educated and earn a lot of money.
5. Twitter – Twitter is a great way to connect with users with higher-than-average incomes.
6. YouTube – The majority of users are males between the ages of 18 and 49 who watch on their phones.
2. Be At The Right Place In The Right Time
Now that you’ve narrowed down the “where”, it’s time to think about the “when”.
Timing is everything, as the adage goes, and this holds for many marketing efforts, including social media.
There’s no point in publishing a post when no one is looking at it. It will get lost in a feed and may never reach its intended destination!
Back-end analytics tools can help you figure out what your audience’s organic engagement metrics are on the social media platform you choose, but there are a few guidelines to keep in mind.
Overall, the best times to post on social media are 10:00 AM on Tuesdays, Wednesdays, and Thursdays.
1. For Facebook it is 8:00 AM to 12:00 PM on Tuesdays and Thursdays.
2. For Instagram it is 11:00 AM on Wednesdays.
3. For Twitter it is 8:00 AM on Mondays and Thursdays.
4. For LinkedIn it is 9:00 AM on Tuesdays and Wednesdays.
3. Build A Strong Social Media Foundation (A.K.A., Create A Social Media Calendar)
A content calendar helps you organize your upcoming content by laying out what and when you will publish.
With this document in place, you won’t have to worry about coming up with a topic right before it’s time to get down to business and write your next blog post, especially if the deadline is approaching quickly.
The following are some of the most significant advantages of creating and maintaining a content calendar:
1. It keeps you organized and on track.
2. Excellent for brainstorming
3. Maintains consistency
4. Keeps your audience engaged
5. Crucial for staying in the know
6. Provides visibility across departments
7. Executes your social media marketing strategy
8. Keeps track of your performance
4. Mix It Up. Variety Is The Spice Of Life
The perfect balance of sales and value-driven posts is the key to a relevant business page. It would be best to post 5 to 7 times per week on Facebook and LinkedIn and once per day on Instagram to maintain a good cadence.
One of the most effective ways to build a stronger bond with your customers is through images. They increase the relatability of your brand and company.
Take a look at some of the best types of images to use to promote your HVAC company along with the regular technical posts:
1. Illustration of a new employee
2. Anniversary photo of a coworker
3. Photograph of the Employee of the Month
4. Photos of your best work before and after
5. Events hosted by the company (Christmas parties, company barbecues, and so on)
Here’s an interesting fact! Clients are 35 percent more likely to convert when they see a video instead of a picture. As a result, a 1-3 minute video is an excellent way to entice ideal clients to purchase your HVAC services.
Here are some places where you can share your short videos:
3. Instagram is a social media platform that allows (IGTV, ads)
4. Facebook is a social media platform that allows (organic ads)
5. Your HVAC company’s web page
5. Make It Engaging
1. Make sure you’re talking to the right people. If the majority of your audience is Baby Boomers, don’t share content aimed towards Millennials.
2. It isn’t just about you. Don’t shout from the rooftops of Facebook about how your HVAC services are deserving of their 5-star rating, as tempting as it may be. Make your content about the customer rather than just your business.
3. Keep it brief and to the point. What you should post will always be determined by your specific success metrics, but simplicity generally wins.
6. Organize Giveaways And Contests
Contests are necessary to engage your followers and get them talking about your business and services. Your fans could enter the competition by uploading photos of their heating and cooling systems along with comments.
The image with the most likes and shares is chosen as the winner of a discount or merchandise from the company. A free inspection or parts replacement service could be offered as a prize. You can make it mandatory for new users to follow your pages or use your hashtags in their posts to qualify for the contest.
Contests assist in the creation of user-generated content. The majority of consumers prefer to interact with content created by their peers. You will notice increased brand visibility and loyalty online if they use your company’s hashtags in their posts.