The Nestled-In Networker

The COVID-19 pandemic brought major changes to our daily lives and work routines. Many law firms were hit hard, with court closures, delayed cases, and fewer client inquiries. But instead of waiting for things to return to normal, now is the perfect time to improve your firm’s online presence.

Whether you're working from home, juggling family life, or adjusting to a new schedule, you can still take steps to keep your legal practice visible. This guide explains how lawyers can continue   digital marketing, even during uncertain times — and why it matters for the future of your business.

What Is a Nestled-In Networker — and Why Should You Become One?

If you’re wondering, “Should I keep marketing my law firm during this crisis?” — the answer is yes. While you may not see results overnight, taking action now will set you up for success later.

Many practice areas, like employment law, estate planning, and healthcare law, are experiencing new demand. But even if your firm isn’t in those categories, this is still a great time to:

• Refresh your website
• Create targeted blog and video content
• Improve your SEO ranking for legal keywords
• Show your expertise and build trust online

You may be physically stuck at home, but your marketing efforts don’t have to be.

What Should I Focus on to Improve My Law Firm’s Website?

Here are three smart steps lawyers can take right now to make the most of this quiet period:

Step 1: Understand What People Need Now — and in the Near Future

Ask yourself:

• What legal services will people need in the next 2-3 months?
• How can my law firm help clients during and after the pandemic?

For example:

• Employment lawyers are getting questions about new labor laws and layoffs.
• Estate planning attorneys are seeing more interest in wills and healthcare directives.

Think about how your area of law intersects with today’s concerns. Then start creating content that answers those questions and provides value.

Tip: Use keyword phrases like “what will happen to my job during COVID-19?” or “how can I make a will remotely?” to attract organic traffic.

Step 2: Start Creating Short, Simple Video Blogs

Why should lawyers make video blogs?
Because video connects on a personal level. It shows your tone, confidence, and approachability — things that are hard to express in writing.

You don’t need fancy gear. Just record a few short videos (1-3 minutes) where you:

• Explain common legal questions
• Introduce your practice areas
• Share updates on legal topics related to COVID-19 or your area of expertise

Upload them to your website and social media to improve engagement and build trust.

Step 3: Write Blogs That Target Specific Legal Needs

Written blogs are still essential for SEO. While videos are engaging, written content drives long-term traffic through keyword searches.

How do I write helpful blog content for my law firm?

• Answer real questions people are Googling
• Use clear, simple language
• Include internal links to your service pages
• Add a strong call-to-action (CTA) at the end

Here are some sample blog topics:

• “How to Handle a Layoff Legally in Florida”
• “What Documents Are Needed for Emergency Estate Planning?”
• “How Will COVID-19 Affect Business Contracts?”

Why Should You Improve Your Website Now?

When the crisis ends, law firms that kept marketing will have a head start. Your updated website, helpful content, and strong SEO will attract more clients than those who waited to act.

Use this downtime to:

• Redesign or refresh your site
• Add videos and new blogs
• Optimize for mobile and SEO
• Improve loading speed and accessibility



Need Help Marketing Your Law Firm? Oamii Can Help

At Oamii Marketing, we specialize in law firm digital marketing in West Palm Beach, Florida. We offer expert services in SEO, PPC, website design, and reputation management — all tailored for legal professionals.

Our team understands the unique needs of attorneys. We know how to get your site ranked, seen, and trusted.

Whether you’re just starting your marketing or looking to level up, Oamii can help you build your brand, get more leads, and grow your practice.

📞 Ready to update your law firm’s marketing?
Contact Oamii today at 561-228-4111 or fill out our online contact form to get started.