Should You Hire an SEO Agency or Go Solo?

Too many companies these days are already fighting for the same piece of cake - ranking for relevant industry keywords.

In this environment where most businesses compete for visibility, without proper guidance and expert input, you’ll quickly find yourself investing time and money into SEO strategies that simply don’t deliver results.

The best way to outdo your competition (especially in highly competitive fields) is to work with a company offering SEO services Florida.

In this post, we’ll break down all SEO tasks to show if working with an agency is more feasible than hiring one staff member.

Why do businesses fail at SEO?

Different SEO processes take a lot of time and effort to do right. Depending on the size of your business, your goals, and competitors, a single employee might not be able to do all of these tasks correctly.

For instance, if you have a law practice in downtown Jacksonville, the competition is fierce. The last time we checked, there are over 200 law firms in the area (over ten pages of Google Business Profile listings), which means it will take significant effort to increase the visibility of your website in search results.

Improving the ranking in a case such as this will take a diverse amount of skills that one employee is not going to be able to keep up with

What exactly a proper SEO strategy entails

There are multiple strategies businesses can leverage to increase their rankings. With our SEO services Florida, we break it down into the following categories:

1 On-site SEO

This approach refers to optimizing the content on your website. The goal here is to help search engines understand what the content on your page is about. In other words, on-page optimization improves your ranking when search engines view the pages on your site as valuable to particular search queries.

Additionally, on-site SEO also includes on-site structure and internal link building.

Depending on how much content there is on your site, it might take hours upon hours to do this task properly. For a website with many service pages, categories, and blogs, it’s a full-time job to analyze and make changes that boost the ranking.

It’s also important to note that SEO is never set in stone. For instance, ranking factors and search engine algorithms evolve all the time, which means you’ve got to stay on top of changes and act accordingly.

Thus, on-site SEO is an ongoing process.

2. Off-site SEO 

The purpose of off-site SEO services Florida is to help you receive more visibility through receiving backlinks from other websites. 

It takes a while to develop a proper roadmap for link building. This step usually includes checking the link profile of your website and comparing it with the link profiles of your competitors. Once that’s done, you can start acquiring links. 

But here’s the catch: 

Getting links isn’t as easy as it seems because it takes more than just sending an email and asking nicely to see results.

As with on-site SEO, it’s a constant uphill battle trying to outrank your competitors. You can’t just acquire ten links and call it a day. Trying to capitalize on link building to improve your ranking will take round-the-clock work to deliver maximum results.

3. Technical SEO

Properly optimizing the technical aspects of a website requires a knowledge of web servers, HTML, and an understanding of web design, as well as coding and scripting.

Search engines are coming up with new conditions to deliver the best experience to their users. As a result, technical requirements are constantly evolving (and getting more strict).

These days, websites need to have fast loading speeds and be reliable on all devices (mobile and desktop). To meet these demands, you’ll most likely need to make changes to your website’s code.

While you might have someone well-versed in technical aspects of your website, are they good at other facets of SEO and have the resources an SEO service Florida has,?

4. Keyword research and content creation

Keywords are at the core of your SEO efforts. As such, they’re another SEO practice that requires consistent effort. 

The number of keywords that were optimal two years ago have changed. The same applies to the keywords you are using right now. Blink, and you might miss that one of the keywords you rank for became irrelevant.

Additionally, new trends you can capitalize on will likely originate. The same applies to relevant keywords you should rank for, and new topics you should explore.

This brings us to the content itself.

You might have to optimize the content currently on your site, rewrite the old, and write new one - all of these require a significant amount of planning and execution. 

Agencies offering comprehensive SEO services Florida usually have a writing staff of their own. Thus, they are in a better position to deliver high-quality and high-volume content that meets varying demand. 

In some industries, businesses might be posting five articles per month. In others, they might be hitting it out of the ballpark with dozens of articles a month.

You should do your best to keep up with the opposition, which is easier said than done in highly competitive fields. In the end, you’ll be sacrificing quality instead of asking for help from a company offering SEO services Florida.

5. Local SEO

While similar to regular SEO, the local variant is a different beast. It includes on-site and off-site optimization, but also includes managing and optimizing local business listings.

An important ranking factor, these online business cards of sorts can help you generate traffic and make sales. 

The same applies to online reviews.

Depending on how often you get reviews and the level of competition in your local area, generating new reviews and responding to customer feedback might require daily work. With other factors in the mix, this might be impossible for one staff member to handle.

Is an agency your best bet?

Each of these tasks is essential in a successful SEO strategy. Depending on your circumstances, having one person handling everything just might be feasible - if you’re in an industry without many local rivals.

We recommend taking a good look at the current state of affairs in your online presence and calculating the amount of time required to complete these tasks. Maybe one employee can handle all of your digital marketing needs if your workload isn’t as demanding.

However, if you truly want to achieve success, working with an agency that offers digital marketing and SEO services Florida will be the best option.

While this might cost you more than hiring one person for everything, the results agencies can bring you are worth the investment. In fact, the business you generate from a comprehensive SEO strategy will offset the costs of working with an agency.

If you require affordable SEO services Florida, look no further than Oamii. 

We’ve helped businesses in competitive fields outrank peers and grow their business through digital marketing and strategic SEO tailored to the needs of their business and their respective industries.

Call us at 561-228-4111 or fill out our online contact form to receive a quote. Describe your needs and we’ll figure out the perfect list of SEO services Florida that are guaranteed to work for you!