Should You Outsource Content Marketing? The Answer Might Surprise You

Content marketing is a vital component for any business. Its main purpose is to engage and attract your prospective customers and clients. It can also be an excellent way to build authority while driving traffic to your website (or your brick and mortar business).

The question that needs to be asked is: Should you outsource content marketing? This guide will provide you with an answer that might surprise you. 

We know that business owners like yourself have priorities. There may be certain factors that may drive you to consider outsourcing certain responsibilities. Let’s quickly answer this question: yes, you should outsource content marketing.

What may sound simple to do can be time-consuming. That may seem like a surprise. But leave it to a content marketing expert to get the work done for you.

What Are The Benefits Of Outsourcing Content Marketing?

Let’s take a look now at some of the benefits you can experience if you choose to outsource content marketing:

Expertise And Experience

Having a team of content marketing professionals is great because they have the expertise and experience to get the job done. They have plenty of knowledge regarding content creation and the type that exists.

Not only that, they specialize in developing an effective content marketing strategy that is tailored to your specific needs and preferences. They know where to distribute the content and the keywords that are used for each piece of content they can create for you.

Leveraging this experience and expertise will save you time in the long-run. And it can also lead to faster results and perhaps successful campaigns.

Cost Efficiency

If you are relying on an in-house content marketing team, the costs can pile up. This includes wages and benefits. Also, the ongoing costs in training them will also be an issue as well.

That’s why you’ll want to consider outsourcing content marketing. The team can work on a contract that features a fixed rate. In the long run, this can be the best option in terms of cost efficiency.

Not worrying about spending money on labor costs or the latest marketing tools and technologies can be a beautiful thing. 

It Can Make Scalability Easier

When it comes to content marketing, scalability is something that can be done. Especially when you can hire a team that can do it for you. The demand for content can fluctuate here and there.

So it’s important to make sure you're riding the wave. Making that decision to scale your content marketing may depend on certain factors. However, it is important to make sure you have the specific data you can provide to a content marketing team.

This will help the both of you collaborate on the strategy going forward. Data can help you determine which type of content is receptive and which type may need to be scaled back due to factors like a lack of engagement.

Focus On Priorities 

When you outsource content marketing, it will allow you to focus on your core competencies and other priorities. This will ensure that your internal resources are used the right way rather than being stretched thin. Why spend time and money on everything you have to do when you can let others do it for you?

That way, you can focus on the priorities that matter. You can get the much needed tasks done and save yourself time. Isn’t that what we all aim for?

What Are The Drawbacks Of Outsourcing Content Marketing?

While there are benefits to outsourcing content marketing, there are drawbacks as well. Here’s what they are so we can make you aware:

Loss Of Control

When you outsource content marketing, you may be losing a bit of control over what needs to be done with your marketing efforts. You must trust the agency you work with in regards to your brand’s messaging and reputation.

However, you can ensure regular communication between yourself and the agency. You want to establish clear expectations with them. Regular feedback and collaboration will ensure that your brand and its integrity is maintained properly.

Possible Communication Challenges

Continuing with the subject of communication, there may be challenges that can arise. Specifically, these can include time zone differences and language barriers. Both you and the agency must establish strong lines of communication from the beginning.

Make sure that both parties are on the same page regarding your goals, timelines, and expectations. Once everything is set and ready to go, that’s when the fun begins.

When talking with multiple agencies, discuss the usual communication channels they tend to have with their clients. Talk about which type of communication is best useful for you. It can be by phone, Zoom, email, or anything else.

Upfront Costs

Though we do mention how cost-effective outsourcing your content marketing can be, there comes a cost. The upfront costs may vary from one agent to another. However, you can expect them to be significant.

When searching for the right agency, you want to shop around and see which one will give you the best deal for your budget. You also need to make sure both you and the agency negotiate the contracts without issue and begin to implement a content marketing strategy.

Businesses with a limited budget may find this to be one of the greater challenges. That’s because the initial expenses may pose a potential barrier.

Let Oamii Help With Your Content Marketing

Outsourcing your content marketing doesn’t have to be hard. Oamii has experts in making sure that your strategy is put together and executed without issue. All you need to do is lay out your expectations and goals.

We want to make sure that you are the priority while you focus on…well, the priorities of your business. If you are considering the idea of outsourcing your content marketing, let us know.

If you have any questions on what we do and how we can help, get in contact with us. Email Oamii today and we’ll do our best to help.