Law Firm Marketing Blog Do’s and Don’ts

In the world of law firm marketing, there's no shortage of advice about what should go into a good law firm website and what key elements should make up an effective law firm digital marketing strategy. However, the specifics of how to implement that strategy are often left out.

In today’s blog, we’ll dive deeper into the nitty-gritty of creating and maintaining a law firm website blog. Blogging is a fantastic way for law professionals to establish their expertise, connect with clients, and grow their reputation within their community. But there’s an art and science to doing it right.

The Science of Law Firm Blogging

The technical side of law firm blogging involves a few crucial steps, including having the right platform to publish regularly and using effective Search Engine Optimization (SEO) practices to rank higher on search engines.

First, you need to ensure that your blog is hosted properly. Whether you’re setting up a new website or using your existing site, make sure the space for blogging is easy to navigate. Your legal marketing team in West Palm Beach should know how to set up these spaces and ensure regular, easy updates.

Secondly, SEO is crucial. You want your blogs to be discoverable, and this is where effective SEO practices come in. From choosing the right keywords to optimizing meta descriptions and blog tags, your legal marketing team should be familiar with what it takes to boost your rankings on search engines.

Now, let's explore the art of legal blogging.

The Art of Law Firm Blogging

1. To Blog or Not to Blog?

Before jumping into the writing, ask yourself: Why do you want to blog? Blogging shouldn’t just be a checklist item for SEO or marketing. Here are a few strong reasons to start blogging:

• Attracting New Clients: The primary reason to blog is to attract potential clients. Share your expertise, demonstrate your skills, and build trust with your audience.
• Building Authority: Blogging about your area of law helps establish you as a subject matter authority. The more you write about your practice area, the more likely you’ll be seen as an expert in your field.
• Announcing Successes: Got a big settlement, won a high-profile case, or reached another milestone? A blog is the perfect place to share that success and gain attention for your firm.
• Earn Links and Mentions: By writing valuable content, others will link to your blogs, which improves both your reputation and SEO.

2. Finding the Right Topics

One of the trickiest parts of blogging is finding the right topic. Sometimes inspiration strikes, but there are days when it’s hard to get the ball rolling. Here are some great ideas for blog topics:

• Explaining the Law: Start by explaining fundamental concepts within your legal field. This is especially helpful for prospective clients who may not understand complex legal terms.
• Answer Common Client Questions: Write about common questions you get from clients. This not only attracts people looking for answers but also shows you are approachable and knowledgeable.
• Auto-Suggest Tools: Use simple tools like Google’s auto-suggest to find blog topics. Start typing in a legal phrase and see what Google suggests. This can spark some great ideas.
• Show Off Your Cases: If you’ve had a major legal win or a high-profile case, write about it! Your audience will appreciate seeing your skills in action.

3. The Dos and Don’ts of Law Firm Blogging

Now that we’ve covered the "why" and "what," let's talk about how to blog effectively. There are a few best practices you should follow—and a few pitfalls you should avoid:

Do’s:

• Use Simple Language: Your readers may not have a law degree. Avoid using complex legalese and try to write in simple, easy-to-understand language.
• Proofread Your Work: Typos can be a major turn-off. Always proofread your posts to ensure they're free from spelling and grammar mistakes.
• Break Up Text: Long, dense paragraphs are hard to read online. Use shorter paragraphs, subheadings, bullets, images, and videos to make your blog visually appealing and easy to digest.
• Stay Concise: While detail is important, don’t over-explain. Be concise, but thorough. If you can explain a concept in a sentence, don’t use ten.

Don’ts:

• Avoid Legal Jargon: Your audience likely isn’t familiar with the complex terms of the legal field. Keep your writing clear and avoid overwhelming them with jargon.
• Don’t Use a “Text Wall”: Dense paragraphs are off-putting. Make your content more accessible by breaking it up with visual elements like headings, lists, and images.
• Don’t Overload with Information: While it's tempting to include everything you know about a topic, avoid overwhelming your readers. Focus on providing value and clarity.

Wrapping Up

Blogging is one of the most powerful tools in your law firm’s marketing strategy. It not only helps you build authority in your field, but it also attracts potential clients and fosters relationships. By following these dos and don’ts, you can make the most of your blog and position yourself as an expert in your legal specialty.

If you want help setting up your law firm blog or optimizing your legal marketing strategy, consider reaching out to the experts at Oamii. We're a leading digital marketing firm in West Palm Beach, specializing in law firm marketing. Call us today at 561-228-4111 or fill out our online contact form.