Best Personal Injury Marketing Ideas To Grow Your Practice In 2023

Countless personal injury claims are filed every day around the US. In fact, the market size for personal injury is currently valued at over $55 billion. 

Considering these numbers, personal injury lawyers are in a prime position to capitalize on the growth of the entire market.

How?

By optimizing their online presence through smart personal injury marketing.

Why Digital Marketing Is The Way To Grow

Most people looking for legal advice start their search online. With a website optimized for conversions, you can capitalize on the rise of personal injury clients and significantly expand the reach of your legal services.

At the same time, investing heavily in digital marketing techniques such as content marketing can also help increase your authority in the field and greatly boost your brand awareness.

Arguably the biggest reason why your marketing efforts should revolve around digital strategies is the fact that they allow you to target your ideal audience - those who require your services. 

This is a stark contrast to traditional marketing where you can’t decide who gets to see your promotional materials. For instance, if you’re running a TV ad, a large majority of viewers simply won’t need a personal injury lawyer.

Top Personal Injury Marketing Ideas You Should Try

With a strategic approach to digital marketing, you can create a steady stream of hot leads at the fraction of the price of traditional marketing channels. Here are some things you should try:

1. Enhance your web design

Your goal is not only to get your potential clients to click on your website, you also want them to spend quality time browsing it. This is unfortunately harder than it sounds. According to common knowledge, you have seven seconds to make a strong impression. The same can be said about your website.

You should get the basics down first. Your website needs to be optimized for mobile devices, but more importantly, it needs to be easy to read and navigate. All the essential details should be within arms reach, especially your contact form which allows potential clients to easily book the initial consultation.

2. Improve your search engine ranking

The majority of traffic that businesses receive is through organic searches. So if you’re looking to grow your client base, look no further than investing more resources into search engine optimization (SEO).

In short, you want your website to pop up as high as possible in searches related to personal injury lawyers in your area. Most users look at the highest results and rarely stray further from the first page of search results. 

To get a better understanding of what you should include in your SEO strategy, check out these top SEO tips.

3. Focus more on content marketing

Content marketing and SEO go hand in hand as you can’t have one without the other. Once you conduct your keyword research and figure out the phrases your audience is using when looking for legal services, you can use that information to come up with relevant content topics.

For instance, your potential clients might be searching for tips on what to do after a car accident, among other things.

Hence, you need to write content around those keywords. Quality matters, so make sure your content is informative, yet easy to understand. Publish articles on your blog regularly, and in time, you’ll get highly qualified leads while also improving your SEO quite a bit.

4. Drive more traffic to your website with paid ads

While SEO is one of the best personal injury marketing techniques, it’s a long-term strategy that takes a while to kick in, so to speak.

Thankfully, you can quickly generate more traffic by leveraging pay-per-click (PPC) advertising. 

With PPC campaigns, you can set a budget and gain an insight into how many potential clients you can reach. Once you start running these ads, you’ll only pay per click and not per impression.

The reason why they’re so effective is the simple fact that they place your landing page above the organic search results. That way, those looking for urgent legal services are more likely to click on your website than waste time exploring different lawyers in your area.

5. Launch email marketing campaigns

As these techniques start delivering results, you’ll have plenty of new leads in your CRM database. This is the right time to kick your personal injury marketing efforts up a notch by keeping in touch with those leads through email. 

You can further educate these clients about the services you offer, which might inspire them to schedule a free consultation. 

Since your past clients can be a strong source of referrals, you can use email marketing as a way to keep in touch with them. Since you’ll likely spend some time building up a strong relationship with these clients, you can eventually start encouraging them to send a few referrals your way.

6. Generate more positive reviews

Online reviews are powerful sources of information in today’s times and chances are, your potential clients will read your previous clients’ feedback before choosing to work with you.

This is why your personal injury marketing strategy should preferably include review generation.

A good start is asking your past clients to leave feedback on your social media pages and more importantly, your Google Business Profile (which is where most potential clients will navigate first).

As a plus, this effort will also provide you with a slight boost in your local search rankings.

Pro tip: Pick out the best reviews you got and show them on your website. This is an extraordinary way to easily boost your credibility and establish trust with your clients almost instantly. 

Why Partner up With an Agency?

Personal injury marketing can directly influence the success of your law firm, which is why you should never do it without doing comprehensive research. 

This article is a starting point that contains the basic personal injury marketing ideas that will work if done properly.

In case you don’t have the time to learn about the ins and outs of each technique, and you don’t want to waste your financial resources on subpar marketing strategies, then your best course of action is partnering up with a digital marketing agency such as Oamii.

We already have a proven track record with personal injury marketing, and our experts can leverage that experience and apply it to your strategy to deliver consistent results within the confines of your budget.

Call 561-228-4111 or fill out our online contact form and start growing your online presence today!