What is a Backlink, and Why is it Important?

Let’s look into the rearview mirror for a second. “Back in the day,” as they say, legal advertising was done in an analog world. That meant, beyond cocktail parties and word of mouth, legal marketing could mean bus stop bench ads, billboards, radio spots, or ads in the local newspaper. For those who have practiced long enough to remember, internet marketing was either non-existent or just in its nascent stages about a decade or so ago.

Now, online marketing has become the baseline in the highly competitive legal market. In fact, having a website that has SEO – search engine optimization – is the fundamental way to market your law practice. If you are looking for a one-to-one comparison, digital marketing using SEO has taken the place of radio ads.

In this article, we are going to talk about a vital part of SEO marketing, and that is backlinks. You may or may not have heard the term, but it is a very important component of digital marketing and is a major way for your firm’s website to land on page one of a Google or Bing search page.  

If, after reading this article, you have more questions about backlinks, SEO, or PPC services in West Palm Beach, then we welcome you to reach out to Oamii. We can provide great information on how you can better market your law practice. 

Oamii, the top marketing agency in West Palm Beach, is here to help you with all of your digital marketing needs. We are up and running at full speed during the Covid-19 crisis. So, we invite you to contact us today. Our Oamii marketing professionals can provide effective marketing services that are second to none, at a reasonable price point. Contact us today by filling out our online contact form, or by calling us at 561-228-4111.

So, What is a Backlink Anyway?

Think of a backlink as one firm telling a customer “Hey, this lawyer over here wrote something that is very helpful,” and that “lawyer over here” happens to be you.  

In more digital terms, a backlink is created when one website “links” or refers to another. So, let’s take an example. We at Oamii are top-notch digital marketers focused on helping law firms build their book of business. Now, if you clicked on the word “Oamii” you would be sent to the “contact us” part of our website. That is a backlink. To get the terminology correct, this article “linked” to the Oamii website, and now the Oamii website has a “backlink” from this article.  

Simply put, the more backlinks to your website, the more that search engines will think that your website is credible, relevant, and worthy of high placement (hopefully, first-page placement) on search result pages.

Why Are Backlinks Important?

There are actually three ways that backlinks work for your marketing goals.  

1. It’s a Virtual Referral. As any attorney will tell you, referrals from colleagues you trust are great leads, which have a high likelihood of becoming clients. Well, backlinks are there to point users to helpful information. Thus, if someone comes to your website because another site linked to it, that means that the goodwill the user feels for the site they were on will spread to your website.

2. Easier to Get Discovered. Search engines often revisit popular websites, looking for new links. If your firm is one of those links then you will more easily be discovered because popular pages are linking to yours.

3. Rankings. A backlink is the same as a badge of “good quality.” The more badges you get, the more likely that you will be high up (again, hopefully, the first page) on a Google search.

The Good, the Bad, and the Backlink

Not all backlinks are created equal. Search engines like Google will place more value on backlinks that are helpful and relevant. For example, if an employment lawyer’s web page links to an informative article on employee handbooks (which happens to be on your website), and the same employment lawyer links to a YouTube video with a cute cat video, it is pretty clear that the link to the employee handbook article will be more “valuable” from the search engine’s perspective.

In addition, popular, content-rich websites command more “authority” from search engine algorithms, than those sites that are “spammy” and full of advertisements that jump out at you. So, backlinks from pages with more authority will help your rankings for sure.

How Do I Get Backlinks?

Sadly, it is hard to get this SEO/backlink thing working if you are also very busy trying to handle your case docket. Even if you are tech-savvy, the kind of time it takes to figure out how to get backlinks is prohibitive. That is why you need the help of an experienced, professional digital marketing agency.  

Let Oamii Get Those Backlinks Working for You

Oamii is laser-focused on digital marketing for law firms. Let us help you. We dedicate ourselves to optimizing your legal web design to deliver quality content to bring in new business. We have the tools and the team to make sure that your brand, your webpage, and your firm are top-of-mind.

When you invest in marketing for your law firm, you want to work with an agency that brings your law firm the best results and understands the temperature of the marketplace. You want to get the most out of your advertising budget and get the best return on investment.  

As a marketing agency in West Palm Beach, Oamii provides quality products and services to our clients while keeping their best interests in mind, making use of the best legal marketing agency in West Palm Beach, Florida. Our deliverables are always provided on schedule, budget, and scope.

You have a choice with your marketing dollars and resources. If you want to increase your marketing reach and want a company that focuses on SEO for law firms, then look to the help of an experienced, professional, legal marketing agency in West Palm Beach. Look no further than Oamii to crack the code on how to improve your marketing game. We welcome you to contact us at Oamii to help you market your firm and build your book of business. Please fill out our online contact form, or call us at 561-228-4111 today.