If you’re a small law firm or starting on your own follow these tips for success. First, be a specialist. Someone who tries to be all things to all people will not be seen as credible. Know where your clients come from. A recent study found 49% of people do internet research of their legal issue before hiring a lawyer, that’s why keywords are important. Keywords optimize your website for Google searches. Brainstorm the searches most appropriate for your practice, determine – with a keyword tool – how popular the search is, then make sure that your website contains them. That brings us to content. Content is king. Constantly adding fresh articles, videos, and blogs helps you stay relevant. Lastly, consider hiring an expert that specializes in legal marketing. The team at Ah-me digital marketing agency understands the many strategies and tools available to make your small firm successful. Call for a free consultation and see the difference firsthand.