So, What Is the Next Big Thing in Digital Marketing?
“A picture is worth a thousand words . . . and a moving picture with words is worth thousands more.”
That second half is really not part of the famous quote (we don’t think) but, you never know, it could catch on. And the reason it may just catch on is that it has the benefit of being true.
Video Content is a Virtual In-Person Meeting
Non-verbal communication typically conveys more information than verbal communication, and the magic of video has so much going on that a potential client learns tons of information by just seeing you speak about your area of practice. Think about it, how much do you learn about someone by reading what they write compared to meeting them in person?
Meeting someone, or hearing and seeing someone speak in real-time, provides so much information about a person that you may be able to persuade a potential client right then and there to become a paying client. That is not quite the case with written articles on your website.
All of this is a roundabout way of saying that law firms are now learning that the next big thing in digital marketing for law firms is video content – specifically, a YouTube channel.
That’s right, law firms have just started to jump on the bandwagon of creating YouTube channels to digitally market their firms. That means, now that 2021 has just gotten started, you might want to think about a YouTube channel for your firm as well.
In this article, we will answer the fundamental questions about the benefits and uses of a YouTube channel as part of your law firm’s digital marketing strategy. If, after reading this article, you want more information on small and mid-size law firm marketing in general, then we welcome you to reach out to Oamii, the SEO company in Florida.
We can help you market your firm so you can build your book of business. Not only do we assist with web design, PPC, and video marketing, but we are here to help you with your SEO in Palm Beach.
We are up and running at full speed during the Covid-19 crisis. So, we invite you to contact us for web design in Florida. Our Oamii SEO company in Florida can provide effective marketing services that are second to none, at a reasonable price point. Contact us today by filling out our online contact form, or by calling us at 561-228-4111.
Why Video is a Must-Have Marketing Tool for your Firm.
There are a number of reasons why video is a must-have in your firm’s digital marketing arsenal, but the main reason is that it most closely simulates meeting potential clients in person.
Having great articles on your site and having a ‘bang-up’ site are essentials to your firm’s brand, but we all know that the personal touch is the most powerful way to connect with someone. It is that connection that persuades someone to be a client.
So, you need videos in which you can show your personality, and let potential clients determine whether you are someone with whom they can connect and trust.
Why a YouTube Channel?
The reason why you should of course have videos on your website, but also consider a YouTube channel is because you want to keep your audience interested. YouTube channels that have helpful information on many topics will keep your potential clients connected with your content, thereby increasing the chances of having that person sign on with your firm.
What Draws People to YouTube?
Like its parent, Google, YouTube is also a search engine. Thus, if you take advantage of the optimization options available, then your videos will rank higher, the same goal you have with your website and Google rankings.
Now, to draw people to your videos, you need to be sure that you are creating videos that target a particular audience, that address the needs of that audience, answer questions that your target audience will typically have, and demonstrate how you are a ‘cut above’ your competition.
The greatest benefit of YouTube is that it is Free – and easy to use. The key, though, is to figure out how to get the most out of a YouTube channel. Consider getting a digital marketing company to help you out.
Let Oamii Help You Capitalize on the Next Big Thing in Digital Marketing
Oamii is laser-focused on digital marketing for law firms. Let us help you. We dedicate ourselves to optimizing your legal web design to deliver quality content to bring in new business. We have the tools and the team to make sure that your brand, your webpage, and your firm are top-of-mind.
When you invest in marketing for your law firm, you want to work with an agency that brings your law firm the best results and understands the temperature of the marketplace. You want to get the most out of your advertising budget and get the best return on investment.
As a law firm marketing consultant in Florida, Oamii provides quality products and services to our clients while keeping their best interests in mind, making use of the best legal marketing agency in Florida, Florida. Our deliverables are always provided on schedule, budget, and scope.
Indeed, our company provides a comprehensive range of business marketing solutions that allow our clients to efficiently grow their businesses. We stand behind our commitments by ensuring exceptional services, quality leadership, and technical expertise. As a result, we have become a leader in the Florida digital marketing arena. Furthermore, we also provide software engineering consulting services to both private and public sector clients. These services include project management, software development, testing, quality assurance, and much more for desktop, mobile, and cloud applications. We help our clients align their software development life cycle with business goals while dramatically reducing development and maintenance costs.
You have a choice with your marketing dollars and resources. If you want to increase your marketing reach and want a company that focuses on SEO for law firms, then look to the help of an experienced, professional, Florida internet marketing company. Look no further than Oamii to crack the code on how to improve your marketing game. We welcome you to contact us at Oamii to help you market your firm and build your book of business. Please fill out our online contact form, or call us at 561-228-4111 today.