PPC or Pay per click advertising has become an integral part of digital marketing strategy, especially for startups and growing businesses. They help businesses to get visibility on search engines and websites across the internet. Those who are well established also benefit from conquering the first page. It’s a win-win strategy for all businesses, irrespective of their size.
Pay Per Click Marketing is equally beneficial to the local businesses. Work with us to expand your business and increase your ROI (Return On Investment). As a local business, you can make your presence known through PPC advertising. If you are ready to reach new heights of success, join hands with us today.
Pay Per Click Advertising
Pay Per Click Marketing or Pay Per Click Advertising in simple jargon is paid advertising. With the changing terminology, it is sometimes referred to as Search Engine Marketing(SEM). PPC marketing is a digital advertising model employed by marketers to drive qualified traffic to a website or a landing page. The advertiser has to pay a fee to the publisher for every click they receive.
As a PPC agency, Oamii works for all local businesses and across North American clients to lower their CPA or Cost Per Acquisition while striving to increase their ROI. PPC advertising is the most direct and cost-effective way to draw high purchase intent clients in digital marketing.
The Way Pay Per Click(PPC) Advertising Works
Every company can benefit from PPC advertising. A budget is first fixed for advertising on platforms like Facebook, Quora, Google, etc. Whenever you receive hits on these ads, a predetermined amount is paid to the website owner or the advertising platform. The process continues until your entire budget is exhausted. After this, if you still wish to continue advertising, your only option is to reinstate the budget. The variety of ads is not just restricted to clicks. Instead, you also have options like Pay Per View and Pay Per Impression. All of these work on the principle that you pay only when the planned contact happens.
PPC Advertising Options
- Paid Search Advertising – Paid search advertising or SEM gives every brand and business a fair chance to get the attention of potential customers using various search engines like Google.
- Display Advertising – Display advertising allows you to promote your ads using images and videos. It allows you to flash or show your business for a relatively more minor CPC.
- Website Retargeting – You can target prospects who showed interest in your product or service but have not converted. They are the people who need the proper motivation to convert. Retargeting gives your business the possibility to reconnect with them.
- Google Local Service Ads(LSA) – Google launched Local Service Ads very recently, benefiting businesses that are targeting local audiences. These are the ads that are displayed above the regular search ads for location-based queries.
- Paid Advertising For Social Media – Build buyer personas to target only those people who meet your criteria. There’s no need to waste money on people who don’t meet your eligibility criteria. Make social media campaigns that are attractive, encouraging, and tempting to the potential section.
- Landing Page Development – Build and create your company’s landing pages to precisely endorse your business goals. It will increase your conversions and also generate better-quality leads.
Pay Per Click Advertising Strategy
Our expert marketers at Oamii have been constantly involved with businesses across various industries to generate more qualified leads. Not only have we succeeded in achieving our aim, but we have done so time and again with tremendous success.
We build a personalized PPC advertising strategy for your business. This customized strategy will push qualified leads to your landing page or website. Keeping your budget in mind, our PPC marketing professionals will augment your campaign to ensure the highest possible ROI for your business or location. With PPC advertising, you get complete control over your ads and can optimize keyword targeting.
- Free Consultation – If you are not entirely convinced about the idea of PPC advertising, test the waters with a free consultation. We provide one-on-one consultation and one-time PPC audit or competitive analysis of your business for free of charge.
- PPC Marketing Plan – Keeping your end goal in mind, we will plan your PPC ad campaigns. The campaigns will resonate strongly with your brand values and everything your business stands for.
- Ongoing Optimization – The ad campaigns are monitored and optimized regularly, depending on the results. We ensure that all the campaigns are optimized for conversions.
- Reporting – Our team will keep you in the loop regarding the performance of each campaign on a weekly, bi-weekly, and monthly basis. The reports are accurate and backed by data so that nothing is hidden or remains to chance.
Our Approach To PPC Marketing
- We initiate in-depth keyword research to create and execute all ad campaigns, including ad groups and actual ads.
- Our team will perform exhaustive research on your industry, direct competitors, and indirect competitors.
- Analyze all your current and past PPC campaigns and look out for areas to optimize the performance.
- Specific targeting, which includes geolocation, day of the week, and time of the day.
- AB testing or split testing of ads.
- Bidding on the best possible choice of keywords and position management.
- Install analytics that gives accurate eCommerce conversion tracking.
- Non-stop analysis of keywords to keep adding and subtracting the relevant and unnecessary keywords.
- Search, display, and remarketing ad campaigns.
- PPC campaigns for all popular platforms and every possible device, including PCs, tablets, and mobile (Android & iOS).
- RSS feed and shipping engine feed administration.
Oamii – The Best PPC Agency
Oamii is the best PPC agency. Our reputation was not built overnight. Instead, we have toiled very hard and satisfied every customer who has come our way. Here are a few reasons why we are the preferred local choice:
- We ourselves are local, so understand your struggle better.
- Our team consists of thorough professionals who are dedicated to serving you to the best of our capacity.
- We have years of experience to understand the in’s and out’s of this field.
- You can trust us implicitly to look after your interests.
Pay Per Click or PPC ad campaigns are the online mantra to entice customers. People searching for phrases or keywords associated with your business will get to see your text ad on the top of the page. When the user clicks on this ad, they get directed to your website, and you are charged a small fee.
What We Provide
We make your life easy by doing all the hard work. We do the research, develop a strategy, compose the ads, and do the campaign setup. You can sit back and concentrate on managing your business while we bring in customers.
Our specialty is your business. To assist you, we provide –
- Geo-Targeting Analysis – Attract customers based on their geographical location.
- 24/7 Campaign Tracking – Continuously track the performance of your Ad campaigns.
- ROI Performance Analysis – Understand how your money is being spent in relation to actual conversions.
- Custom Campaign Reports – Precise reports with facts and numbers that really matter.
- PPC Ads Management – Ad management on every popular search engine for maximum exposure.
- Landing Page Optimization – Analysis of your landing pages to make them better and optimize them for maximum conversions.
- Market Analysis & Research – Perform analysis and research before planning and creating the ads.
- Ad Copies – Our copywriters will produce compelling ad copies to improve your ad campaigns’ click-through rates and conversion rates.
- Google Analytics Management – Keeping track of the ads and comparing them with previous performance.
- Google AdWords Management – Managing Google AdWords with valid bids and ad schedules.
- Keyword & Placement Research – Researching the most suitable keywords and placing them strategically to increase conversions.
Features Of Our PPC Services
Businesses in need of pay-per-click services need not look any further. Our PPC plan Includes –
-> Campaign Setup – We begin with an initial consultation session to understand your needs. Based on that, we create customer personas and design & execute complete ad campaigns. Using Google Analytics, we track the success rate of each campaign so that you know how every penny is being spent. To keep your expenses in check, we use –
- Comprehensive keyword research
- Negative keywords
- Long-tail keywords
- Geo-location targeting
- Multiple ad groups and ads.
- Ad scheduling
-> Monthly PPC Management – Through monthly reports, we show you how your ads are performing. Analytics gives you the details of conversions in terms of device used, time of the day, day of the week, geolocation, and much more. Moreover, we constantly tweak the campaigns to comply with changing Google Ads rules and other search engines.
Why Choose Oamii?
- Ethical Practices Only – We guarantee the best-in-class Pay Per Click Ad campaigns to businesses across various industries, including IT, SaaS, HVAC, Pest Control, and Law firms. Following all the guidelines set by law and keeping in mind the demands of your business, all our strategies are ethical and exclusive.
- Pricing – We work according to your budget. You tell us the amount you are comfortable spending, and we work around it to deliver outstanding results. No budget is too small or too big. We value your money and spend it wisely.
- Localized PPC Strategy – We have been working for a long time assisting local businesses with Google LSAs. Our local PPC techniques and strategies have helped them increase their ROI by attracting qualified leads.
- Rise To The Top Of Search Engines – We work tirelessly to increase your exposure. Helping you gain the upper hand by appearing on the top of the search engine results page. Our PPC tactics are optimized for the best performance.
Are you ready to take your business growth to the next level using PPC advertising? We are the top choice, offering PPC Marketing services for many businesses across a variety of industries. Get in touch with us today to get a free one-on-one consultation with one of our PPC experts.