When it comes to email marketing for lawyers, your goal is to avoid the spam folder, so try these proven steps to increase your success. Tip #1 –You Need a Subject Line that Grabs the Reader. Avoid words that trigger spam filters such as “free,” “discount,” “why pay more?” “avoid bankruptcy,” and “affordable”. Give Good Substance. Make sure that your emails are easy to read (using images and clear, short sentences) so important information can be easily accessed. That means no long blocks of text. Also, don’t forget a call to action, direct your readers to do something, like call the office to set up a free consultation. But wait, don’t send it yet. Apparently, Thursdays between 8 and 9 a.m. will get you the highest open rate.
By following these tips you can increase your firm’s awareness but if you’re considering outsourcing these marketing messages then look no farther than Oamii (Ah-me) South Florida’s leading digital marketing agency to help your firm get found.