Medical

Medical Marketing

10 Winning Medical Marketing Strategies

Find and attract patients by introducing foolproof medical marketing strategies into your practice.

With so many new marketing channels around and so much different conflicting information being preached online like gospel, medical marketing can sometimes turn into a fool’s errand.

Let’s face it - most tips and tricks online are too generalized and don’t work for everyone. This is why it’s never been more important to overhaul your entire medical marketing strategy so you can attract patients and grow your business.

1. Improve the quality of your website

Your website's quality matters because many people look for a doctor online these days. Every time a potential patient lands on your site, you need to ensure that their experience is overwhelmingly positive. That goes for web design as well. Nothing screams amateur hour more than a cheap-looking website.

To turn your website into a medical marketing marvel and convert more leads into patients, it needs to be:

Mobile-friendly: your website needs to look and perform consistently on different devices. Phones and tablets reign supreme, so you must see to it that your web design lends itself and responds well to smaller screens.
Fast: slow loading speeds will drive anyone mad, your clients included. Check your bounce rate. If it’s high, your website speed might be to blame.
Well-organized: a good website is easy to navigate. All the services you offer should be easily accessible so your visitors can locate them in a split second.

SEO optimized: using proper keywords and following best SEO practices is a must if you want to make sure your website is performing well on search engines.

2. Pay close attention to your local SEO

Because many patients look for a doctor close to home, you need to knock your local SEO out of the ballpark.

You can easily see results by creating a landing page that uses local ranking keywords. For example, if you offer orthopedic surgery, you can use the phrase ‘’orthopedic surgeon in Jacksonville’’ to improve your local ranking.

Make sure that your page contains crucial elements, such as:

Embedded Google Map
Essential info such as a phone number and working hours
Name of the city in the title tag
Flattering copy that describes your practice

If your practice has multiple locations, repeat this process for each location.

3. Devote extra time to social media marketing

Social media is a big opportunity to engage with your audience and drive traffic to your website. By leveraging it to promote your practice, you’ll be able to generate new leads and reach a wider audience.

The thing that matters most about every social platform is consistency. Post engaging content, interact with your followers, and share the content they are expecting to see.

You might be thinking that you should be omnipresent on all social media pages. Not really - go where your audience is. For example, Instagram is a visual platform which means it lends itself to plastic surgery, dermatology, and even dentistry.

4. Provide value through content marketing

Content marketing should be a cornerstone of your marketing efforts.

By writing engaging content like blogs and articles on topics your potential clients care about, you’ll drive traffic to your website. In time, your brand awareness will exponentially improve. High-quality educational content also helps you position yourself as one of the prime experts in your field.

In turn, you’ll attract new patients while at the same time increasing business from your current patients.

5. Connect with your audience through email marketing

Email is still one of the most powerful marketing channels with the best return on investment, and as such, should become an integral part of your medical marketing strategy.

It’s easy to implement and personalize and is by far the most straightforward way of acquiring leads. By signing up for your newsletter, your audience receives monthly engaging content like news and healthcare insights, as well as exclusive discounts and offers.

When it comes to email marketing, consistency is the most important thing. If you keep at it and manage to create high-quality content, you’ll stay top of mind of your audience.

6. List your practice on online business directories

If you want your practice to thrive, listing it on local directories like Yelp and opening a Google Business Page is mandatory.

Search engines prioritize business listings over organic searches. Whenever a potential patient looks for a medical professional, the first few search results that pop up will always be business listings. Those are the results they’ll see before they start scrolling down while on their phones or laptops.

By listing your business on Google’s Business Profile and alike, you increase the chances of a prospect landing on your page and potentially booking an appointment.

7. Pay more attention to reviews

The better your online reviews are, the more likely a prospect is to choose you over your competitors.

Generating new reviews, especially positive ones, can be a challenge. Satisfied patients won’t leave reviews unless you encourage them. This is a stark contrast to negative reviews where displeased patients will lose no time sharing their opinions.

That’s why you need to take a proactive approach by simplifying the review process and improving the way you handle reviews. For instance, you should address all reviews, positive and negative. You should also invite your patients to leave reviews on your site or social media. If you want to take it a step further, whenever you talk to them in person or over the phone, ask them to visit your website and leave you a review.

8. Create videos

Social media and the internet in general are moving towards video as the preferred form of content. For instance, what was once a primary image-sharing platform, Instagram pretty much prioritizes video content now.

This means that video is an unexplored and opportune avenue for medical practices, especially as a brand new way to build trust with patients even before they make an appointment.

By making videos in which you describe your services and provide answers to common medical questions, you’ll reach new patients, and open your website and other social media pages to higher engagement rates.

9. Share patient testimonials

If you combine positive reviews with patient testimonials, you’ll achieve something powerful - social proof.

For starters, positive social proof will make patients choose your services as your practice will look more trustworthy. What’s even better is that patient stories will inspire new patients to take action. Testimonials that describe the impact your practice had on people are a powerful way to elicit strong emotions from other people.

10. Invest in paid ads

To generate new leads and increase your organic reach, paid ads are your friend. Google Ads and Facebook Ads allow you to put your advertisements in front of specific people that might be interested in the services you provide.

With Google Ads, you can target keywords that you can present to your audience in the area. With Facebook Ads, on the other hand, you can craft highly specific ads to target people based on different factors such as age, interests, and geographic location.

Give Us A Call Today

Need help with medical marketing? Contact Oamii now!

These marketing practices are just the beginning - be sure to put them all to the test and see if they contribute to your growth. We guess that you will quickly get new leads and see those patient numbers increasing.

Granted, some of the things we mentioned might take a lot of extra effort - so if you’re unsure if you can handle it, you need to hire a professional.

Here at Oamii, we’ve got experts that would be happy to help you achieve your goals.

We can provide you with a responsive website, a complete overhaul of your SEO, and we’re going to connect you to the best content creators money can buy. Contact us now by filling out our form and we’ll help your practice grow through the roof!