With billions of people using search engines and social media sites, it’s important for law firms to make sure they’re reaching the right prospects, that’s where segmentation comes in. Segmentation is simply dividing up your target audience to focus the most meaningful content on the most appropriate audience. You can segment by need, for example, a large corporation will not be interested in small business law but may be brought to your site for your content about intellectual property. You can segment by behavior, targeting potential clients by their marital status if you are a family law attorney. You can also segment by geography and demographics with information about age, gender, income, and occupation. There’s a lot of competition. Oamii, the South Florida digital marketing agency can help your law firm tailor and segment your messaging so that you get found.