Marketing is part of the lifeblood of any legal practice. The best way to focus your marketing strategy is to know the potential clients you are trying to attract. Some things to consider are:
1. What is your potential client’s objective?
2. How old are they?
3. Are they male or female generally, or both?
4. Are they more or less educated, on average?
For your website, know what keywords will lead to higher search engine rankings and, therefore, visitors. Incorporate videos to keep people on your website longer. Have a landing page for each area of practice, and make sure to have up-to-date information on your “Google My Business Listing” and encourage past clients to leave positive Google reviews. Lastly make sure your website loads quickly, in less than three seconds.
Marketing can be a challenge to trust the team at Oamii (ah-me) South Florida’s leading digital marketing agency to help your firm get found.