Influencer marketing is the latest trend in the digital space. It entails leveraging a person with a strong reputation and a large number of social media followers – by having them endorse you and or your content. In 2018, as many as 39% of marketers increased their budgets for influencer marketing. But it’s doubtful that growth will continue. Why? Because simply put, self-made YouTube videos, Facebook, Twitter, and Instagram posts are seen as genuine. It’s that authenticity that makes a connection to you and your firm. That is why Oamii(Ah-me) digital marketing agency is looking past the current influencer marketing trend. As the premier agency in South Florida, they understand the value of keeping up with the trends while creating an effective strategy that works and gets results.