How Critical is Mobile Law Firm Marketing?
The answer to that question is “extremely critical.” The statistics are amazing. At least over 70% of all internet traffic is currently happening on mobile phones and tablets. Also, 50% of Americans conduct all their online activities on a mobile device, meaning that the only device they use to go online is a mobile one. You might just be reading this blog on a mobile device right now.
Those statistics are not just interesting from a trivia standpoint; they are vital to those who want to improve their law firm’s internet marketing. Less than 20 years ago, the notion of a hand-held device revolutionizing the world was the stuff of science fiction fantasy. Now we have smartphones that allow us to:
1. Connect to people anywhere in the world instantaneously;
2. Share photos, videos, music;
3. Get a map of where you are, where you are going, and time of arrival;
4. Immediately get a sense of the shopping, restaurant, and gas stations in the area;
5. Create documents;
6. Record your voice;
7. Play any game in the world;
8. Message friends;
9. Get instant access to a compass and calculator;
10. And . . . oh yeah . . . make phone calls.
It is not an overstatement to assert that smartphones have changed the world, including the law firm internet marketing world. Whether you are in a large legal organization or running your solo practice, you can only help your firm succeed by tapping into the incredible potential of mobile law firm internet marketing. Simply stated, everyone is on their mobile devices, your law firm should be there too.
This article will provide a little primer on how to capitalize on mobile marketing for your law firm’s internet marketing strategy. That said, if you want help to get the most out of mobile marketing options, then schedule a consultation with the top digital marketing agency in West Palm Beach – Oamii.
Our marketing experts will get you all the benefits without having to worry about the hassle. We have attractive packages to accelerate your law firm’s internet marketing and push your firm ahead of the pack. For more information on how Oamii, the premier digital marketing agency in West Palm Beach, can help your firm, fill out our online contact form, or call us at 561-228-4111 today.
Optimizing Your Website for Mobile
There are a number of things you have to consider to optimize your firm’s site for mobile. Your website must be:
Those terms might not seem intuitive, so let’s flesh out what we mean.
As a threshold matter, one of the things you should be most concerned about is getting high up on Google searches, particularly on mobile devices. The way to do that is to make sure that your website meets Google’s specifications. If you do, then Google rewards you with higher placement on searches. If you do not, then Google punishes your website with lower placement.
So, what are some of the specifications that Google cares about? Those are the three things above.
1. A Law Firm Website that is “Responsive”
Back in the day, law firm internet marketing and marketing for other businesses had to make two separate websites, one that worked on desktops, and one that worked on mobile devices. Nowadays, however, Google prefers websites that utilize the exact same files to run and display the website, whether it is on a desktop, laptop, tablet, or smartphone.
That ability to utilize the same underlying files for a website on desktops and mobile devices is what we mean by a “responsive” website. A responsive website will use coding and style sheets to dictate how your website should be displayed on each device. That could include bigger buttons for cellphone use, or a one-column layout compared to the wider layout for your desktop display.
It is likely that you already have some type of website for your firm. How do you know if your website is “responsive?” The best way to check is to see if, on a smartphone, your website is too small to read. If you need to zoom in just to read portions of your site, then it is likely that your site is not responsive.
If you have a web developer helping you, then ask if your website is responsive. If you are doing it yourself, then you may want to think about saving yourself hours of a learning curve and contact a digital marketing agency in West Palm Beach like Oamii. We are a one-stop-shop for all law firm internet marketing needs and will make sure that your website is responsive so that you capture those higher rankings in a search result.
2. Faster Load Time
A website’s load time is extremely important. Ask yourself, how long will you wait for a website to load? Your answer will likely be a typical lawyer answer – “it depends.”
That is true. If we want to get to a specific website for specific information, we will wait a while – maybe even a minute or two.
However, if we are just surfing, shopping for something, or looking for a service, we are impatient. When factoring in our decision whether to watch a video, buy a product, or try a certain service provider, the load time of the website becomes a major factor in our purchasing decision. If a website takes too long to load, then we automatically make negative assumptions about that business or website providing the video, and we move on.
When a person is looking for a service he or she does not use often – like legal services – that person will likely be in the latter/impatient category, where load time of a website could be a deciding factor on whether to consider your firm. Therefore, you need to focus some time on how long it takes for your site to load.
Google will account for load time and prefers sites that load faster. To get a site to load faster, it needs to be “slim.”
3. Slim Down
Because the internet has gotten faster and faster, even when not on a WiFi network, we have gotten lazy about the size of the pictures, videos, and other media on websites. The size of all of those files, however, contributes to the “fatness” of your site.
So, be conscious of the size and type of files that you use for your website. Your website will simply run smoother, and you will keep users viewing your site if there is no wait for pages to pop up. Finally, Google cares about how “slim” your website is, and it favors those sites that are not weighed down by lots of storage-heavy media.
In sum, there are a number of things to keep in mind when mapping out your law firm’s internet marketing for a mobile device. And if you want to make sure the job is done right, call the leading digital marketing agency in West Palm Beach, Oamii. Fill out our online contact form, or call us at 561-228-4111 today. We can worry about making your law firm internet marketing success so you don’t have to.