In today’s digital age, the practice of law, for better or worse, is a business. And just like any other business, you need to create a brand and market it effectively. It starts with a website that is optimized for mobile so it looks good on a desktop and a smartphone. To increase engagement on your site you need substantive content such as timely blogs and consider adding a free downloadable guide to the site. This provides content and captures a person’s email address when downloaded. Other branding tips include: Sending regular e-newsletters to stay top of mind. Hosting a social media discussion and contributing to Online Marketplaces and Q and A websites. Beyond digital marketing, it’s important to network with diverse groups and leverage current clients for testimonials and referrals. You can do a lot of this yourself but experience matters so trust the team at the Oamii (Ah-me) digital marketing agency. Let them create a customized plan to get you more clicks, calls, and conversions.