One great way to effectively market your law firm, or any product or service for that matter, is to “keep it fresh.” Indeed, there is a reason why we so often see the phrase “new and improved” connected to many products in the supermarket. There is a reason why Coke, way back in the 1980s, fussed with its flagship product by creating “New Coke.” There is a reason why we see different flavors of a well-known product on the supermarket shelves all the time.