You’ve heard about the mysterious world of online ads. You’ve seen your competitors do it, you’ve heard the experts talk about it and you’ve no doubt heard about the success that can come with a well-executed PPC campaign. You obviously want that success, but there are challenges that come with launching online ads in the legal space. Legal keywords are pricey, the competition is steep and even when you spend all of that money on the “right” keywords, it may not bring you, qualified prospective clients.