You’ve heard about the mysterious world of online ads. You’ve seen your competitors do it, you’ve heard the experts talk about it and you’ve no doubt heard about the success that can come with a well-executed PPC campaign. You obviously want that success, but there are challenges that come with launching online ads in the legal space. Legal keywords are pricey, the competition is steep and even when you spend all of that money on the “right” keywords, it may not bring you, qualified prospective clients.

It is no surprise that the first place most people look when they want a product, service, answer to a trivia question, or anything they are curious about, they turn to Google. Yes, Bing as a search engine is making some inroads in Google’s dominance.  But, let’s be honest, Google is where almost everyone goes.  That is Main Street, USA when it comes to marketing anything from lawnmowers to legal services.  

Do you use Bing to search for things on the internet, or, do you use Google as your go-to search engine? Most likely, you use Google. If that is true, then you are probably asking yourself – why would I even consider advertising my law firm on Bing?  

Attorney marketing in West Palm Beach and elsewhere is largely focused on the big-ticket digital marketing items: website, SEO, pay-per-click (PPC), and email marketing campaigns. There is, of course, some attention to social media platforms like Facebook and Instagram, but there is not a whole lot of chatter about LinkedIn. That is probably all going to change – certainly for small to mid-sized law firms.  

Diversifying your law firm marketing is the best way to hedge your bets and capture the most leads. Yet, you want to be smart with your marketing budget. In this article, we will discuss the top 10 pay per click strategies that are trending today.  

What makes a law firm successful? Clients. How do you get clients? You put the word out into the marketplace about the services you provide, you get leads, and hopefully convert some of those leads to paying clients so you can provide them with a service.

There is an upside, and a downside, to most things. That is, of course, true with pay-per-click (PPC) advertising as with any kind of marketing for law firms. 

Did you know that 64% of consumers click on Google ads when shopping online? While you might think that the little “Ad” box for those websites that appear at the top of the page in your Google search results might turn people away, more than half of consumers clearly disagree. That means that PPC advertising, which stands for Pay-per-click advertising, is worth considering as part of your digital marketing strategy.

They say that the COVID-19 virus does not discriminate as to which a person can be infected. The same is true with regard to the economic fallout from the virus. The COVID-19 virus does not discriminate as to what businesses will be impacted by the pandemic.