next big thing in digital marketing

So, What Is the Next Big Thing in Digital Marketing?

“A picture is worth a thousand words . . . and a moving picture with words is worth thousands more.” That second half is really not part of the famous quote (we don’t think) but, you never know, it could catch on.  And the reason it may just catch on is that it has the benefit of being true.

marketing terms

What Are the Marketing Terms You Need to Care About?

“I need to revert back to see if we can synergize those two silos, and then we can try to find some value add.” Have you heard that type of business jargon before? It’s okay, all of us have. As lawyers, we know that there are many terms of art that matter to the practice of law, and we know that there are other types of corporate-speak or business jargon that are really not very helpful and may serve to confuse more than clarify. 

law firm best practice

Law Firm Marketing Best Practices

The idea of keeping up with marketing your law firm can be daunting. Before digital marketing, law firm marketing was all about the offline network. But, a Rolodex is a thing of the past, and now law firms that want to keep pace must be sure to have a digital marketing presence as well as those traditional golf games. In this article, we will discuss the four major best practices that you need to keep in mind when looking to market your law firm online.

law firm marketing 2021 trends

Law Firm Marketing Trends in 2021

2020 has been quite a year.  Give all the tumult we have experienced, you may be just trying to knuckle through these last few days of the year to just put 2020 behind you. Don’t worry, you are certainly not alone. Yet, have you given any thought to marketing in 2021? Do you want to try some new approaches in your digital marketing?  Starting a new year is always a good time to take stock and see what changes you can make in your law firm marketing to bring in new business or re-connect with old clients that might have new problems to solve.

market with a free e-book

How Can You Market with a Free E-Book?

Before coming to Oamii, the law firm SEO company in Florida, one of our clients was struggling.  The prior IT company helping our client provided only a poorly organized, static, never-updated website.  Sadly, our client was worried that people would end up equating the poor quality of his website with the quality of his legal services.  He knew that he had to step up his game.

digital marketing

Deck the Halls with Digital Marketing . . . How Did You Do this Year?

As 2020 – a tumultuous year to be sure – draws to a close, it presents a perfect opportunity to look back and take stock of how we did on our digital law firm marketing throughout the year.  Now, this is not a time to be too hard on yourself.  Rather, this is a great chance to think about what you did, what you should have done, and what you would like to do in the future.  Also, if you were particularly active in your digital law firm marketing this year, then it is also a good time to consider what worked and what didn’t work.

searching law firms

Digital Marketing By the Numbers – How Are People Searching for Law Firms These Days?

As they say, the numbers don’t lie. According to a recent report on law firm marketing, people today are as likely to search online for a lawyer than by getting a referral. That is actually pretty big news. Back in the day, most people would search for a lawyer by asking friends and colleagues for referrals. Then, after speaking with the lawyer, the person usually became a client. Nowadays, however, it is just as common for someone to search for a lawyer on their own through online sources or some other means.  

market your firm

When Do You Have Time to Market Your Firm?

“The bad news is that time flies. The good news is that you’re the pilot.” That quote (attributed to author Michael Atlshuler) is both clever and very true.  Time is that precious resource that we cannot save or store, or keep for a rainy day.  It just keeps ticking, and our mission is to make the most of it.

internet marketing

The Ethics of Internet Marketing for Your Law Firm

When it comes to starting your own practice or building your book of business in the practice that you have already established, there is one thing that you must do – market yourself. It is likely that marketing for lawyers is still a challenge because up until the 1970s, lawyers were not actually able to market their practices.

small law firm marketing

How to Establish Yourself as a Thought Leader?

“Thought leadership” is a new buzzword these days. It is unclear how long this term will last, two weeks or two decades. However, the concept of “thought leadership” has been around for a very long time, and it is an important way to market your law practice in a powerful way.