Social Media Marketing

What is Your Social Media Marketing Plan?

Did you know that 96 percent of respondents to an Attorney at Work survey report that they use social media, 70 percent report that they use social media as part of their overall marketing strategy, and 84 percent say that they are on LinkedIn?

To Bing or Not to Bing? That is the Law Firm Marketing Question.

Do you use Bing to search for things on the internet, or, do you use Google as your go-to search engine? Most likely, you use Google. If that is true, then you are probably asking yourself – why would I even consider advertising my law firm on Bing?  

Marketing Your Law Practice: A Template You Can Get Started, Today

They don’t teach you about marketing your law practice in law school. If you started your law career at a big law firm, you probably didn’t learn about marketing your practice there either. You were probably so busy working on the partners’ clients, that you did not even realize how important it was to learn about marketing.

What About LinkedIn Marketing?

Attorney marketing in West Palm Beach and elsewhere is largely focused on the big-ticket digital marketing items: website, SEO, pay-per-click (PPC), and email marketing campaigns. There is, of course, some attention to social media platforms like Facebook and Instagram, but there is not a whole lot of chatter about LinkedIn. That is probably all going to change – certainly for small to mid-sized law firms.  

Top 10 Trending PPC Strategies

Diversifying your law firm marketing is the best way to hedge your bets and capture the most leads. Yet, you want to be smart with your marketing budget. In this article, we will discuss the top 10 pay per click strategies that are trending today.  

Why It May Be More Difficult for Lawyers to Benefit from PPC

What makes a law firm successful? Clients. How do you get clients? You put the word out into the marketplace about the services you provide, you get leads, and hopefully convert some of those leads to paying clients so you can provide them with a service.

But How Much Will My Law Firm Marketing Cost?

A law firm is a business, no question about it. As a business, you need to get out in the market, generate leads for possible clients, and see if you can convert those leads into paying clients. Sounds easy, right?  Of course not. Like most things, effectively marketing your law firm is much “easier said than done.”

What is the Future of SEO?

The only thing constant is change, and that certainly applies to the world of digital marketing for law firms. Though we might think that it is a source of frustration to have to continue to shift approaches to get results, that is actually what marketing is all about.  In order to get noticed, you need to do something novel, or show how you are different. Thus, marketing is actually engaging in the never-ending battle of changing course, reinventing yourself, and finding new ways to get the attention of the customers you seek.

What is a Backlink, and Why is it Important?

Let’s look into the rearview mirror for a second. “Back in the day,” as they say, legal advertising was done in an analog world. That meant, beyond cocktail parties and word of mouth, legal marketing could mean bus stop bench ads, billboards, radio spots, or ads in the local newspaper. For those who have practiced long enough to remember, internet marketing was either non-existent or just in its nascent stages about a decade or so ago.

Don’t Make These 8 Common Law Firm PPC Mistakes

There is an upside, and a downside, to most things. That is, of course, true with pay-per-click (PPC) advertising as with any kind of marketing for law firms.