Contracts, Torts, Property, Civil Procedure, Constitutional Law – ah, the classes you take in law school.  Do they prepare you for thinking like a lawyer?  Sure.  Do they hone your ability to understand dense, legal analyses?  Yep.  Do they unlock the noble legal principles that have guided this country since the Revolution?  Of course.  Do they prepare you for the business of law?  Absolutely not.

Anyone familiar with the legal world knows that law is becoming more and more of a business.  Gone are the days of a small legal practice moving through the decades with a steady stream of cases while skirting the untidy waters of marketing, of managing a book of business, and of networking for clients.  Gone are the days of “just focusing on the law,” without having to worry too much about the bottom line.

There are so many old adages to choose from:  “Practice makes perfect,” “ At first you don’t succeed, try, try again,” “Nothing ventured, nothing gained,” and “You got to be in it, to win it.”

Augmented Reality (AR) may be hitting the big time!  While AR is not necessarily brand new technology, it has never been in the mainstream.  However, with mobile devices as ubiquitous as they are these days, AR’s time as a powerful digital marketing tool may have come, and Florida web marketing company, Oamii, is poised to help you make the most of it.

“How does it know?”  Have you found yourself asking that question when you are browsing on the web, and an advertisement appears that speaks directly to your interests?  It is becoming more and more common, and it is the result of a digital marketing trend called “Contextual Targeting.”

With customers spending more and more time on digital platforms, creating a personalized experience is the way to capture someone’s attention

“Alexa, play some slow jazz . . .”

Sound familiar?  Amazon’s conversational user interface – the Amazon Echo – allows us to use a digital device, named “Alexa,” by simply speaking, and Alexa will respond by voice as long as we are within Alexa’s digital earshot.  It is an amazing tool that presages what the world is going to be like in the future, where we can simply take care of things through voice commands.

As they say – “the number don’t lie.”  So, what do the numbers tell us about the power of video in a company’s digital marketing strategy?

What does the customer want when he or she is navigating your website?  What is the customer’s end-goal?  How does the customer feel during the website visit?  Those are all incredibly important questions to answer in order to truly develop a website and digital marketing strategy that will optimize your conversion rate.

Oamii is a Florida digital marketing company that is not only on top of the latest trends, but also can see the next trends coming on the horizon.  As a premier digital marketing agency in South Florida, Oamii makes sure to concern itself with what social media strategies will work best for its clients.