What Is Customer Journey Optimization For Law Firms?
We’ve talked a lot about the ideal customer/client journey on our blog, so we wanted to dedicate this post to explaining the marketing concept and why we write about it so much. When did marketing become so Homeric, right? Just like Odysseus, your target audience experiences an epic journey on the way to becoming your client.
Why Law Firms Need to Invest in SEO?
SEO or search engine optimization has been a hot topic for the legal industry for over a decade now, and with good reason. According to the National Law Review, 96 percent of people research their legal issues online before hiring an attorney. This is why blogging about legal issues is a good idea– not only is it the content your prospective clients are looking for, it’s also a great way to increase your online visibility via search engine results ranking (SEO).
Current Law Firm Website Trends
In the fast-paced, always-live world of 2021, your website is essential. In fact, it should be akin to your best, most loyal, always-on-brand, 24/7 employee. It’s an advocate for you and your law firm and an always-accessible hub of information for your current and prospective clients.
How Can Law Firms Capitalize on PPC Ads?
You’ve heard about the mysterious world of online ads. You’ve seen your competitors do it, you’ve heard the experts talk about it and you’ve no doubt heard about the success that can come with a well-executed PPC campaign. You obviously want that success, but there are challenges that come with launching online ads in the legal space. Legal keywords are pricey, the competition is steep and even when you spend all of that money on the “right” keywords, it may not bring you, qualified prospective clients.
Four Reasons Why You Should Enhance Your Firm’s Website with Live Chat
Do I have the manpower to have someone available to chat online? Is the chatbox going to be too intrusive for website visitors? Will I get any real client leads from Live Chat on the firm’s site?
Search Engine Optimization, and What It Can Do for Your Law Firm
The primary component that you need to make sure that your law firm’s site can be found by potential clients running a search on Google or another search engine is SEO – Search Engine Optimization.
The Secret to “Blog Discipline”
You’ve finally done it. You have created a bang-up marketing plan for your law firm in the new year. You are, as they say, ready and raring to go. It’s possible that the first few days of the plan go as you’d hoped. Maybe you even get to week two.
How to Convert the People Visiting Your Website into Paying Clients?
We all know that “knowledge is power.” When it comes to marketing your law firm website, knowing how website visitors are using your website gives you the power to convert more visitors into paying clients.
Google My Business for Law Firms, Is It Worth It?
You have to “claim your page!” Have you heard that exhortation recently when you discussed marketing with a fellow lawyer? Most likely, the colorful litigator pushing you to “claim your page” is talking about a great feature that will help increase the visibility of your law firm website. That feature is called Google My Business.
Does My Law Firm Website Really Need an SSL Certificate?
You run your law firm marketing. As much as you can, you want to make sure that you limit your marketing budget as much as possible. You have a website, but you are not sure how much time or money to put into it. Maybe, in the back of your mind, you wonder whether digital marketing is even worth it. A lot of your clients come from word of mouth or offline networking events, right?