How Can You Market with a Free E-Book?
Before coming to Oamii, the law firm SEO company in Florida, one of our clients was struggling. The prior IT company helping our client provided only a poorly organized, static, never-updated website. Sadly, our client was worried that people would end up equating the poor quality of his website with the quality of his legal services. He knew that he had to step up his game.
Deck the Halls with Digital Marketing . . . How Did You Do this Year?
As 2020 – a tumultuous year to be sure – draws to a close, it presents a perfect opportunity to look back and take stock of how we did on our digital law firm marketing throughout the year. Now, this is not a time to be too hard on yourself. Rather, this is a great chance to think about what you did, what you should have done, and what you would like to do in the future. Also, if you were particularly active in your digital law firm marketing this year, then it is also a good time to consider what worked and what didn’t work.
Digital Marketing By the Numbers – How Are People Searching for Law Firms These Days?
As they say, the numbers don’t lie. According to a recent report on law firm marketing, people today are as likely to search online for a lawyer than by getting a referral. That is actually pretty big news. Back in the day, most people would search for a lawyer by asking friends and colleagues for referrals. Then, after speaking with the lawyer, the person usually became a client. Nowadays, however, it is just as common for someone to search for a lawyer on their own through online sources or some other means.
When Do You Have Time to Market Your Firm?
“The bad news is that time flies. The good news is that you’re the pilot.” That quote (attributed to author Michael Atlshuler) is both clever and very true. Time is that precious resource that we cannot save or store, or keep for a rainy day. It just keeps ticking, and our mission is to make the most of it.
The Ethics of Internet Marketing for Your Law Firm
When it comes to starting your own practice or building your book of business in the practice that you have already established, there is one thing that you must do – market yourself. It is likely that marketing for lawyers is still a challenge because up until the 1970s, lawyers were not actually able to market their practices.
5 Web Design Trends for Law Firms in the Coming Year
One great way to effectively market your law firm, or any product or service for that matter, is to “keep it fresh.” Indeed, there is a reason why we so often see the phrase “new and improved” connected to many products in the supermarket. There is a reason why Coke, way back in the 1980s, fussed with its flagship product by creating “New Coke.” There is a reason why we see different flavors of a well-known product on the supermarket shelves all the time.
How to Establish Yourself as a Thought Leader?
“Thought leadership” is a new buzzword these days. It is unclear how long this term will last, two weeks or two decades. However, the concept of “thought leadership” has been around for a very long time, and it is an important way to market your law practice in a powerful way.
The Four “Must-Haves” for Content on Your Firm’s Website
You may or may not have heard the term “thought leadership.” It is basically a term that refers to the creation of content both online and offline to show your audience (wherever they are) that you have specialized knowledge in a particular field, and that you are a leader with regard to the concepts and important issues related to that field.
Does Your Firm Need a Digital Marketing Agency?
The question of whether you need to engage with a professional digital marketing agency or do the digital marketing yourself comes down to the age-old conflict in any business – time vs. money. Not surprisingly, the “time vs. money” dichotomy is where the rubber meets the road with regard to digital marketing. There is really no way around it.
How is Law Firm Marketing Like a “Long Hello?”
We’re all a little impatient, right? Ever since we were children, the notion of delayed gratification has always been a tough challenge. In fact, one could argue that our entire culture – certainly American culture – is centered on getting what we want, exactly when we want it. And, technology, of course, has been instrumental in achieving that goal.