6 BEST WAYS TO GET HVAC LEADS IN 2021
When someone or a company expresses interest in your products or services, they are referred to as a prospective client or lead. A prospect can express interest in various ways, including a phone call, a contact form submission, and other user interactions with your sales team. The quality of the lead is usually determined by the provider and the traffic generation techniques used.
In this article, we will guide you to generate quality HVAC leads. The internet is the answer to acquire HVAC leads in today’s digital world.
You can significantly increase your HVAC leads, sales, revenue, and market position by using the following digital marketing tactics.
6 BEST WAYS TO GET HVAC LEADS IN 2021
1. Build an optimized, conversion-focused website
Website is the most critical step you can take to begin generating more leads! In an ideal world, your website would be the primary source of new leads. Most customers who are converted into sales start their search for services on a search engine and end up on the service provider’s website.
Whether customers find your HVAC website through social media (more on that later) or through an organic search on search engines like Google or Bing, your HVAC website allows you to pitch your services without having to lift a finger! You’ll need to determine what wows your audience to optimize your “pitch” for more leads and sales.
What makes a website successful in terms of traffic and conversions? Here are a few things to consider:
1. Easy Website Navigation2
2. Page Speed
3. Keyword-Rich and SEO-Friendly Content
4. Include a good number of internal and external links.
5. Check if your site is mobile-friendly.
While optimizing your website is essential in generating more leads for your HVAC business, it will be useless if your potential customers can’t find it. That’s where Search Engine Optimization comes in handy.
Many search engines, including Google, will ensure that the results provide their users with the information they seek. To do so, search engines such as Google have developed complex algorithms that can scour the vast depths of the internet for the exact information users require. These algorithms reward websites that provide helpful information to their users by placing them on the first page of search results.
Your goal should be to rank on the first page for terms related to your HVAC company that is frequently searched. There are a few methods for accomplishing this.
Fresh, regular, relevant blog content is one of the elements consistently present on websites that rank on the first page of search results. For the owner of an HVAC company, this could mean anything related to what a customer might look for when searching for HVAC services.
3. Search Engine Marketing(SEM)
Another excellent way to generate leads for your HVAC company is through pay-per-click advertising.
SEM is a type of paid advertising that allows you to target your industry’s most important keywords. SEO takes time to show results, whereas SEM works right away because it is a paid form of advertising.
SEM is based on an auction system that allows you to place bids on keywords you want to rank for. For instance, if you wanted to place an ad that appears when someone types in “HVAC repair,” you could bid on it based on how much you’re willing to pay for that keyword.
When someone types that query into Google, your HVAC company’s ad appears above the organic results. If you have the highest ad score on that specific keyword, you can easily rank on SERPs. The best part is that the top three ads receive over 45 % of page clicks, indicating that your website is receiving valuable leads.
Another advantage of SEM as a source of HVAC leads?
The ad is only paid for when someone clicks on it. As a result, SEM is one of the most cost-effective ways to generate HVAC service leads, maximizing your return on investment.
4. Emphasize local SEO
Local SEO makes your company stand out in local searches and helps in generating more leads. Local SEO is critical for an HVAC company because the people who need your services are those who live in your town.
Nobody wants to work with an HVAC company that is too far away. Not only that, but most towns have more than one HVAC provider, so no matter where you go, you’ll be competing for market share.
Here are a few local SEO strategies to consider for your HVAC company:
1. Create location-specific pages (one for each town, county, or the region you serve; avoid duplicating content, or Google’ll flag you).
2. Make use of a solid review management strategy.
5. Lead generation through content marketing
Lead generation through content marketing is cost-effective and produces measurable results, and content marketing is a widely used strategy.
To generate more leads in 2021, contractors should create new content that is well optimized. However, as a full-time HVAC contractor, it’s challenging to create content on your own. Our SEO experts at Oamii can help you with every step of the content creation process.
We use a variety of methods to distribute content for lead generation, including:
1. Weekly blog posts keep content circulating on your website, ensuring that it remains active and updated at all times.
2. Listings of Citations: Managing your online directory citations ensures that your business presents itself professionally and is easy to locate.
3. Pages on the website: We use schema and structured data to create a high-quality website with high SEO potential.
6. Social Media Marketing
Social media platforms like Facebook, Instagram, and Twitter can help you find new customers or reconnect with old ones. The key to running a successful social media campaign that generates sales is to create engaging content. You can use A/B tests to determine which type of post generates the most reach.
Even better, most platforms allow you to harvest leads using the built-in forms they provide directly. These forms can then be linked to Google Analytics (or whatever lead nurturing program your company uses), allowing you to quickly assess what type of content generates results and what type of content you can discard and never use again.