Having a website has become a vital aspect of every business in this digital era. Irrespective of the industry or the size of the business, everyone wants their website to rank on the first page of search engine ranking pages. It is comprehensible that websites listed on the second page of search engines like Google, Bing, and Yahoo will likely receive far less traffic.

NAP is the abbreviation for Name, Address, and Phone number. Consistency in NAP or NAP consistency refers to the accuracy of a location-based business’s Name, Address, and Phone number across all business listings, directories, websites, and social media profiles. It is regarded as a search ranking factor for local SEO.