Law Firm Marketing Trends in 2021
2020 has been quite a year. Give all the tumult we have experienced, you may be just trying to knuckle through these last few days of the year to just put 2020 behind you. Don’t worry, you are certainly not alone. Yet, have you given any thought to marketing in 2021? Do you want to try some new approaches in your digital marketing? Starting a new year is always a good time to take stock and see what changes you can make in your law firm marketing to bring in new business or re-connect with old clients that might have new problems to solve.
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Before coming to Oamii, the law firm SEO company in Florida, one of our clients was struggling. The prior IT company helping our client provided only a poorly organized, static, never-updated website. Sadly, our client was worried that people would end up equating the poor quality of his website with the quality of his legal services. He knew that he had to step up his game.
Deck the Halls with Digital Marketing . . . How Did You Do this Year?
As 2020 – a tumultuous year to be sure – draws to a close, it presents a perfect opportunity to look back and take stock of how we did on our digital law firm marketing throughout the year. Now, this is not a time to be too hard on yourself. Rather, this is a great chance to think about what you did, what you should have done, and what you would like to do in the future. Also, if you were particularly active in your digital law firm marketing this year, then it is also a good time to consider what worked and what didn’t work.
Digital Marketing By the Numbers – How Are People Searching for Law Firms These Days?
As they say, the numbers don’t lie. According to a recent report on law firm marketing, people today are as likely to search online for a lawyer than by getting a referral. That is actually pretty big news. Back in the day, most people would search for a lawyer by asking friends and colleagues for referrals. Then, after speaking with the lawyer, the person usually became a client. Nowadays, however, it is just as common for someone to search for a lawyer on their own through online sources or some other means.