The question of whether you need to engage with a professional digital marketing agency or do the digital marketing yourself comes down to the age-old conflict in any business – time vs. money. Not surprisingly, the “time vs. money” dichotomy is where the rubber meets the road with regard to digital marketing. There is really no way around it.

We’re all a little impatient, right? Ever since we were children, the notion of delayed gratification has always been a tough challenge. In fact, one could argue that our entire culture – certainly American culture – is centered on getting what we want, exactly when we want it. And, technology, of course, has been instrumental in achieving that goal.

Virtually all of us feel the same way – we hate the sound of our own voice on tape, and we hate to see ourselves on video. Don’t worry, you’re not alone. It is a natural, normal reaction. Unless you are a famous movie star, chances are that you probably don’t like seeing a video of yourself.